Study aims to provide an overview of the company's chosen strategy to the management of PT. Hinoka Alsindo Tekni (PT. HAT) for the years 2014-2017.This research was conducted with the concept of strategic management to analyze the external and internal factors PT. HAT in the agricultural machinery industry. External factors macro with PESTE analysis and industry analysis with the analysis of the five forces of competition. Once it is known the opportunities and threats that put in a matrix of External Factor Evaluation (EFE). For the analysis of internal factors Competitive Profile Matrix (CPM) and functional analysis. After the known strengths and weaknesses are incorporated into the matrix of the Internal Factor Evaluation (IFE). EFE matrix values of 2.27 and a value 2.48 IFE matrix which is to be in quadrant V in the matrix Internal External (IE) that hold and maintain strategy. After appearing several alternative strategies through TOWS matrix then grouped into two strategic priorities, namely market penetration and product development are assessed based on the analysis QSPM. Results from this study is the implementation of appropriate strategies and targeted activities during the years 2014-2017.

Published by Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Journal Name Jurnal STEI Ekonomi
Contact Phone+62818106202616
Contact Name Faris Faruqi
Contact Email faris.faruqi@stei.ac.id
Location Kota adm. jakarta timur, Dki jakarta INDONESIA
Website JEMI| https://ejournal.stei.ac.id/index.php/JEMI|
ISSN ISSN : 08540985, EISSN : 25274783, DOI : https://doi.org/10.36406,
Core Subject Economy, Social,
Meta Subject Economics, Econometrics & Finance, Social Sciences,
Meta DescJurnal STEI Ekonomi has been published by the Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta. JEMI published two times a year in June and December. Jurnal STEI Ekonomi (JEMI) focuses on issues pertaining empirical investigation on Indonesian economics, accounting and management. JEMI aimed to tie researchers to share high quality publication at national level through blind review process. The article published in JEMI are expected to cover wide range topics in economics, accounting and management and employs standard economics, accounting and management analysis tools focusing on Indonesian economy.
PenulisHusen, Irfan Arif Husen
Publisher ArticleBagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)
Subtitle Article Jurnal STEI Ekonomi Vol 25 No 1 (2016): [Jurnal STEI Ekonomi - JEMI] Vol. 25 No. 1 (Juni - 2016)
Scholar Googlehttp://scholar.google.com/scholar?q=%2Bintitle%3A&…
View Articlehttps://ejournal.stei.ac.id/in…
DOIhttps://doi.org/10.36406/jemi.v25i1…
DOI Number DOI: 10.36406/jemi.v25i1.72
Download Article [1] https://ejournal.stei.ac.id/index.php/JE…
Download Article [2] http://download.garuda.ristekdikti.go.id…

 

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