Abstrak Tujuan Penelitian, Melakukan analisis siaran TV terhadap peningkatan pengetahuan, sikap, dan perilaku anak pedesaan, Menjelaskan alasan menjadi pendorong anak-anak pedesaan konsisten menonton tayangan TV, .Merumuskan model menonton tayangan TV dalam upaya meningkatkan pengetahuan, sikap dan perilaku serta prestasi belajar mereka. Penelitian ini dilaksanakan di tiga kabupaten, maros, Pangkep, Barru dan satu kota, Kota pare-Pare. Pada penelitian ini pendekatan yang dilakukan berupa pendekatan kualitatif, dengan maksud untuk memperoleh gambaran yang utuh atas informan penelitian sehingga dapat menjabarkan fokus penelitian tentang. Model Media Pembelajaran Melalui Tayangan Televisi Dalam Meningkatkan Pengetahuan, Sikap dan Perilaku Anak-Anak Pedesaan di Sulawesi Selatan Hasil penelitian menunjukkan bahwa, Peningkatan pengetahuan. ternyata beberapa murid yang dapat menjelaskan tayangan yang mereka tonton diantaranya tayangan si Bolang. Sikap mereka terhadap acara tv, sangat merespons dan antusias, bahkan mereka menyarankan untuk memperpanjang penayangan beberapa sinetron yang mereka anggap cukup bagus. Perilaku yang bisa diamati adalah terjadi peniruan beberapa gaya bermain sepakbola, logat bicara, dan pemakaian beberapa asesoris yang digunakan bintang idolanya bagi murid perempuan. Alasan yang menjadi pendorong anak anak konsisten menonton tayangan pavoritl melalui TV, adalah di samping sebagai hiburan, acaranya sangat menarik dan terkait langsung dengan dunia anak-anak, sehingga menonton tv menjadi acara rutin mereka.Model yang ditemukan adalah model yang sifatnya linier sederhana, sedangkan rekomendasi model mirip dengan temuan model sebelumnya, yang sifatnya linier dengan tambahan bagaimana keluarga berperan mendampingi anak-anak nonton acara tv.Abstract The aims of the research are to analyze (1) the influence of TV broadcasting in increasing knowledge, attitude, and behavior of village children to explain the reasons why children consistently watch TV. (2) To formulate the models of watching TV broadcasting to increase knowledge, attitude, and behavior, as well as learning performance of the children. The research was conducted in three regencies, Maros, Pagkep, and Barru, and one city Pare-pare. The research approach was qualitative, to obtain whole description of research informers to formulate the research focus on learning media model through TV broadcasting in increasing the knowledge, attitude, and behavior of village children in South Sulawesi. The results of the research indicated that in increasing knowledge, some children were able to describe program they watched such as “si Bolang”. Their attitude of watching TV program was very responsive and enthusiastic, and even suggest for an extension of some sitetrons they consider good. Observed behavior of children are imitation of some football player styles, speaking accent, and assessories worn by female children imitating their idols. Reasons motivating children watching favourite TV broadcasting are besides intertaining, the programs are interresting and directly related to children’s world, so that TV watches become their routine program. The model identified in the research was a simple linear model, meanwhile the recommended model is similar to the model observed before, with linear characteristics and additional model of relatives accompanying their children watch TV. 

Published by Universitas Hasanuddin
Journal Name KAREBA : Jurnal Ilmu Komunikasi
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Location Kota makassar, Sulawesi selatan INDONESIA
Website | http://journal.unhas.ac.id/index.php/kareba|
ISSN ISSN : -, EISSN : -, DOI : -,
Core Subject Science, Education,
Meta Subject Languange, Linguistic, Communication & Media, Library & Information Science,
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PenulisFarid, Muhammad , Nadjib, Muhammad
Publisher ArticleKAREBA : Jurnal Ilmu Komunikasi
Subtitle Article KAREBA : Jurnal Ilmu Komunikasi Vol.2 No.2 April - Juni 2013
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View Articlehttp://journal.unhas.ac.id/ind…
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