The results of this study indicate that: (1) there is a positive and insignificant relationship with product attribute (X1), proved T-statistic (0.197) smaller than T-table (1.64). (2) there is a positive and significant relationship with product benefit (X2), proved T-statistic (1,768) bigger than T-table (1.64). (3) there is positive and insignificant relationship with product user (X3), proved T-statistic (0,628) smaller than T-table (1.64). (4) there is a positive and significant relationship with competitor (X4), proved T-statistic (1,699) bigger than T-table (1.64). (5) there is a positive and insignificant relationship with product category (X5), proved T-statistic (2.855) smaller than T-table (1.64). (6) there is a positive and insignificant relationship with the price attribute (X6), proved T-statistic (1.996) smaller than T-table (1.64)
| Published by | Politeknik Negeri Batam |
| Journal Name | JOURNAL OF APPLIED BUSINESS ADMINISTRATION |
| Contact Phone | - |
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| Location | , INDONESIA |
| Website | JABA| https://jurnal.polibatam.ac.id/index.php/JABA| |
| ISSN | ISSN : -, EISSN : 25489909, DOI : -, |
| Core Subject | Economy, Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, Social Sciences, |
| Meta Desc | Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration. |
| Penulis | Tieland, Geliga , Hati, Shinta Wahyu |
| Publisher Article | Politeknik Negeri Batam |
| Subtitle Article | JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 1 No 2 (2017): Journal of Applied Business Administration - September 2017 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://jurnal.polibatam.ac.id… |
| DOI | https://doi.org/10.30871/jaba.v1i2.… |
| DOI Number | DOI: 10.30871/jaba.v1i2.624 |
| Download Article [1] | https://jurnal.polibatam.ac.id/index.php… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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