Ekonomi perilaku mempelajari pengambilan keputusan pasar dan mekanisme yang mendorong pilihan publik. Jumlah artikel ilmiah tentang "ekonomi perilaku" di Amerika Serikat terus meningkat setiap tahun.[4]
Ainslie, G. (1975). "Specious Reward: A Behavioral /Theory of Impulsiveness and Impulse Control". Psychological Bulletin. 82 (4): 463–496. doi:10.1037/h0076860. PMID1099599.
Becker, Gary S., Gary S. (1968). "Crime and Punishment: An Economic Approach". The Journal of Political Economy. 76 (2): 169–217. doi:10.1086/259394.
Benartzi, Shlomo; Thaler, Richard H. (1995). "Myopic Loss Aversion and the Equity Premium Puzzle". The Quarterly Journal of Economics. The MIT Press. 110 (1): 73–92. doi:10.2307/2118511. JSTOR2118511.
Cunningham, Lawrence A. (2002). "Behavioral Finance and Investor Governance". Washington & Lee Law Review. 59: 767. doi:10.2139/ssrn.255778. ISSN1942-6658.
Hogarth, R. M.; Reder, M. W. (1987). Rational Choice: The Contrast between Economics and Psychology. Chicago: University of Chicago Press. ISBN0-226-34857-1.
Kuran, Timur (1995). Private Truths, Public Lies: The Social Consequences of Preference Falsification, Harvard University Press. Description and chapter-preview links.
Luce, R Duncan (2000). Utility of Gains and Losses: Measurement-theoretical and Experimental Approaches. Mahwah, New Jersey: Lawrence Erlbaum Publishers. ISBN0-8058-3460-5.