A Pop up Advertising is a Pop up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a window containing an offer for some product or service appears in the foreground of the visual interface. The objective of this research is to know the effectiveness of pop up advertising on social media by analyzing the social media users perception. This research used Qualitative method with convenience sampling and took 35 respondent, in order to know more about pop up advertising from social media users experience. The result of this research is Pop up advertising can affect people buying interest to purchased product, also pop up advertising are effective to the all social media especially for facebook user who become a respondent in this research. Based on the result of interview the researcher recommended the company of pop up advertising can add more creativity content, reduce the time of pop advertising so that facebook users are not disturbed and also can affect more their buying interest. Keywords: pop up advertising, internet marketing, qualitative method, consumer perception
| Published by | Universitas Sam Ratulangi |
| Journal Name | JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota manado, Sulawesi utara INDONESIA |
| Website | emba| http://ejournal.unsrat.ac.id/index.php/emba| |
| ISSN | ISSN : -, EISSN : -, DOI : -, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | Jurnal EMBA (JE) adalah jurnal ekonomi dan pembangunan, merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi Univeristas Sam Ratulangi Manado dan Ikatan Sarjana Ekonomi Indonesia (ISEI Cab. Manado). Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi dan atau pembangunan ekonomi, yang belum pernah dipublikasikan dalam jurnal lainnya. |
| Penulis | Tambajong, Monica , Lapian, Joyce S.L.H.V. , Tumewu, Ferdinand J. |
| Publisher Article | FEB Universitas Sam Ratulangi Manado |
| Subtitle Article | Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019) |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.unsrat.ac.id/i… |
| DOI | https://doi.org/10.35794/emba.v7i3.… |
| DOI Number | DOI: 10.35794/emba.v7i3.24035 |
| Download Article [1] | http://ejournal.unsrat.ac.id/index.php/e… |
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Informasi yang terkait dengan THE EFFECTIVENESS OF POP UP ADVERTISING ON SOCIAL MEDIA (CASE STUDY: FACEBOOK USER AT STUDENT COLLEGE FEB UNSRAT INSTITUTION)
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