Online travel agent is one of the products of the advancing era that is currently booming. With the advent of online travel agents, the use of online travel in Indonesia is now beginning to be demand. The many conviences and advantages offered bya online travel, then customers are required to be keen to choose an online travel agency. This research was conductes to measure the effectivieness of online travel chosen by customers. By using the criteria in ISO 9001:2008 factors that influence customers satisifaction include Service Quality, Product Quality, Price, Situasional Quality and Personal Quality. This research was conducted on online travel customers in the City of Bekasi area with a population of 3,013,851 inhabitants with calculations using the Slovin formula obtained a sampel size 400 respondents. The metod use is the analytical hierarchy process. The results of this study indicate that the first alternative is Traveloka eit a weight value of 1.916 or 47.6%, then Tiket.com with a weight value of 1.018 or 27.7% and finnaly Pegipegi with a weight value of 1.141 or 24.7% and for criteria the main attraction customers in chossinh online travel is Service Quality 27.7%, Procust Quality 24.1%, Price 22.9%, Personal Factor 15.5% and Situasional Factor 9.8%
| Published by | Sekolah Tinggi Manajemen Informatika dan Komputer Budi Darma |
| Journal Name | JURNAL MEDIA INFORMATIKA BUDIDARMA |
| Contact Phone | +6282161108110 |
| Contact Name | Mesran |
| Contact Email | mesran.skom.mkom@gmail.com |
| Location | Kota medan, Sumatera utara INDONESIA |
| Website | mib| https://ejurnal.stmik-budidarma.ac.id/index.php/mib| |
| ISSN | ISSN : 26145278, EISSN : 25488368, DOI : http://dx.doi.org/10.30865/mib.v3i1.1060, |
| Core Subject | Science, Engineering, |
| Meta Subject | Computer Science & IT, Control & Systems Engineering, Electrical & Electronics Engineering, |
| Meta Desc | Decission Support System, Expert System, Informatics tecnique, Information System, Cryptography, Networking, Security, Computer Science, Image Processing, Artificial Inteligence, Steganography etc (related to informatics and computer science) |
| Penulis | Rakhmah, Syifa Nur , Wahyuningsih, Sri |
| Publisher Article | STMIK Budi Darma |
| Subtitle Article | JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 4, No 3 (2020): Juli 2020 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ejurnal.stmik-budidarm… |
| DOI | https://doi.org/10.30865/mib.v4i3.2… |
| DOI Number | DOI: 10.30865/mib.v4i3.2268 |
| Download Article [1] | https://ejurnal.stmik-budidarma.ac.id/in… |
| Download Article [2] |
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