The District of Bogor has potency as a human resources for shoes industry. Ciomas district is one of the central of shoes industry in Bogor. With all the potencies, the shoes industry is potential to be developed as one of export commodities. However, in reality, it is hard to grow because of some constraints, such as marketing and financial factors. The aim this research is : (1) to identify shoes industry in Ciomas Sub district, (2) to identify internal and external factor, (3) to formulate industrial expansion strategy of shoes in Ciomas Sub district. Research was executed in some small shoes industries at Ciomas Sub district in Bogor District. The data were collected from April to July 2008 including primary and secondary data. Primary data were obtained through field survey, interview with the owner of shoes industry and raw material supplier, while secondary data were obtained through book studying, related document and institution report. Information data of small industry were analyzed by using descriptive analysis, while quantitative data were analyzed by using IFE (Internal Factor Evaluation) Matrix, EFE (External Factor Evaluation) Matrix, IE (Internal External) Matrix, SWOT (Strength-Weakness-Opportunities-Threats) Matrix, and QSPM (Quantitative Strategic Planning Matrix). Small industry (IK) of self-supporting business shoes of Ciomas is a “CV†form having its own financial capital without existence of partnership with number of labors ranges from 6-12 stripper and established for 5-10 years. It does not depend on collector, either raw material or marketing. Small industry of shoes worker Ciomas is a workshop doing cooperation with collector in procuring financial capital, production order and marketing. The number of labors which were employed by IK worker less than 6 people and established for less than 5 year. The strategy that can be applied by self-supporting business was balancing quality and showing up its characteristic to anticipate business emulation, extending market share in other big towns of Indonesia using promotion media, innovation and various product to increase selling price by utilizing technology, working with banking to develop business, introducing trade mark to promote product, having collaboration with related government or institution to increase managerial ability, monetary management and marketing, handling all production process to increase profit, using technology to increase production and extends market share. The strategy that can be applied by IK worker was searching other capital sources to decrease the dependency to wholesaler, having collaboration with related government or institution to increase managerial ability, monetary management and marketing, balancing quality and showing up its characteristic to anticipate business emulation, introducing trade mark to promote product, innovating various product to increase selling price by utilizing technology, producing qualified products and intensive in searching opportunity to sell product, apart from collector.
| Published by | Institut Pertanian Bogor |
| Journal Name | MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota bogor, Jawa barat INDONESIA |
| Website | jurnalmpi| http://journal.ipb.ac.id/index.php/jurnalmpi| |
| ISSN | ISSN : -, EISSN : -, DOI : -, |
| Core Subject | Engineering, |
| Meta Subject | Industrial & Manufacturing Engineering, |
| Meta Desc | Manajemen IKM merupakan Jurnal Pengembangan Manajemen Industri Kecil Menengah (IKM) yang diterbitkan oleh Program Studi Industri Kecil Menengah (MPI) Sekolah Pascasarjana IPB sejak September 2006, memuat kegiatan dunia usaha kecil menengah (UKM), khususnya IKM beserta instansi yang terkait seperti perbankan, departemen teknis dan usaha swasta besar dan petani/nelayan. Manajemen IKM terbit setiap 6 bulan sekali (Februari dan September) dan ditujukan sebagai wadah untuk mengkomunikasikan hasil-hasil penelitian dari kajian tugas akhir mahasiswa MPI, khususnya yang terkait dengan pembinaan dan pengembangan IKM. Namun demikian, tulisan yang diterima Manajemen IKM terbuka bagi berbagai kalangan yang memiliki ketertarikan dalam pembinaan dan pengembangan IKM, baik itu peneliti, penyuluh, maupun pengusaha. Dengan diterbitkannya jurnal ini, maka kedepannya diharapkan lebih dipahami potensi, kendala dan pengembangan IKM melalui pendekatan holistik dan sinergi yang dilihat dari faktor-faktor ekonomi, manajerial dan faktor-faktor lainnya seperti kemitraan. Perintisan jurnal sebagai berkala ilmiah berwawasan nasional dimulai sejak Februari 2006 dengan nama Jurnal MPI dengan No. ISSN 1907-3127 yang memuat 9 judul artikel pada setiap edisi. Mulai terbitan edisi September 2009, judulnya dirubah menjadi Jurnal Manajemen IKM dengan No. ISSN 2085-8418. Jurnal Manajemen IKM selama ini mampu menjadi sarana penyebarluasan informasi ilmiah kepada para dosen atau peneliti lainnya, maupun masyarakat pengguna, serta sarana pengembangan. |
| Penulis | Ermayani, Dhina , Hubeis, Aida Vitayala S , Sarma, Ma'mun |
| Publisher Article | Institut Pertanian Bogor |
| Subtitle Article | MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 5 No. 1 (2010): Manajemen IKM |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://journal.ipb.ac.id/index… |
| DOI | https://doi.org/10.29244/mikm.5.1.5… |
| DOI Number | DOI: 10.29244/mikm.5.1.53-64 |
| Download Article [1] | http://journal.ipb.ac.id/index.php/jurna… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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