The aim of this research is from this research to find out 1) what kind of marketing institution plays a role in the marketing of broiler chickens in the partnership of PT. Ciomas Adisatwa and 2) price margins, profits, and marketing profits for broiler broiler at PT. Ciomas Adisatwa Metro City. The research method used in the research is using quantitative descriptive method. The research sample is a partnership farmer of PT. Ciomas Adisatwa, traders, and end consumers who buy chicken sourced from partnership farmers. Data analysis techniques used are analysis of price margins, profits, and profit share. The results of the research are three channels of marketing broiler broiler in Metro City, namely the first channel consists of breeders, collectors I, collectors’ II traders, collectors III, retailers and consumers. The second marketing channel is farmers, collectors I, collectors II, retailers, and consumers. The third marketing channel pattern is breeders, collectors, retailers, and consumers. The highest price margin is found in the pattern of the first third marketing channel, namely at the retail level, while the largest profit share is in the second channel pattern, that is, the collecting traders I. Keywords: Broiler, Price, Profit, Share Profit Margins
| Published by | Universitas Tulang Bawang Lampung |
| Journal Name | wahana peternakan |
| Contact Phone | +6285357067407 |
| Contact Name | Riko Herdiansah |
| Contact Email | riko.herdiansah@utb.ac.id |
| Location | Kota bandar lampung, Lampung INDONESIA |
| Website | jwputb| http://jurnal.utb.ac.id/index.php/jwputb| |
| ISSN | ISSN : 27746119, EISSN : 25802941, DOI : https://doi.org/10.37090/jwputb.v2i2, |
| Core Subject | Health, Science, Education, Agriculture, Social, |
| Meta Subject | Agriculture, Biological Sciences & Forestry, Biochemistry, Genetics & Molecular Biology, Social Sciences, Veterinary, Other, |
| Meta Desc | Wahana Peternakan (JWP) adalah jurnal ilmiah yang diterbitkan oleh Badan Penerbitan Fakultas Peternakan Universitas Tulang Bawang (UTB) Lampung berkolaborasi dengan Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tulang Bawang Lampung. Wahana Peternakan (JWP) merupakan jurnal yang menerbitkan artikel ilmiah berdasarkan peer-review double blind yang bertujuan untuk menyebarluaskan semua informasi yang berkontribusi pada pemahaman dan pengembangan peternakan dengan menerbitkan makalah penelitian asli, artikel telaah pustaka. kasus lapangan dan gagasan asli. Jurnal ini mencakup semua aspek yang berkaitan dengan Peternakan dan Veteriner. Jurnal Wahana Peternakan (ISSN 2580-2941) is a journal with open access. This journal publishes the results of original research, reviews / reviews / literature reviews, field cases or ideas in the field of animal husbandry that are relevant to any field of study involving livestock, zoology, veterinary, animal ethics and animal welfare, as well as social-economic of animal husbandry. |
| Penulis | Heldi, Parel |
| Publisher Article | Fakultas Peternakan Universitas Tulang Bawang Lampung |
| Subtitle Article | Wahana Peternakan Vol. 2 No. 2 (2018): Volume 2 Nomor 2 September 2018 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.utb.ac.id/index.… |
| DOI | https://doi.org/10.37090/jwputb.v2i… |
| DOI Number | DOI: 10.37090/jwputb.v2i2.117 |
| Download Article [1] | http://jurnal.utb.ac.id/index.php/jwputb… |
| Download Article [2] |
Informasi yang terkait dengan Analisis Marjin Harga, Keuntungan, dan Share Keuntungan Pemasaran Ayam Ras Pedaging (Broiler) di PT. Ciomas Adisatwa Kota Metro
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