Along with the increasing industrial growth and increased competitiveness among actors in it, encourage companies to formulate marketing strategies that can integrate emotional elements, logic, and general thought processes to connect the company with its customers. Integrated marketing strategy aims to build relationships in such a way that consumers respond to product offerings based on the level of emotional and rational responses as well as create customer satisfaction and build customer loyalty. As a theoretical foundation and an applied solution to the problems that exist, this research is the best way to better understand how the implementation of experiential marketing. This study is a developmental study focusing on the millennial generation of capital as the research object, structural equation modeling method used in analysis phase to describe the relationship between variables studied to produce a conclusion that experiential marketing can influence customer satisfaction in the millennial generation in Indonesia. With the limitations of this research, it is explain that the results give proving scientific studies in Indonesia, especially in the field of marketing.Keywords: experiential marketing, customer satisfaction, loyalty, the millennials
| Published by | Universitas Esa Unggul |
| Journal Name | Jurnal Ekonomi : Journal of Economic |
| Contact Phone | - |
| Contact Name | Lukman Cahyadi |
| Contact Email | lukman.cahyadi@esaunggul.ac.id |
| Location | Kota adm. jakarta barat, Dki jakarta INDONESIA |
| Website | Eko| https://ejurnal.esaunggul.ac.id/index.php/Eko| |
| ISSN | ISSN : 20878133, EISSN : 2528326X, DOI : -, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on Economic and Business manuscripts in the areas: - Marketing - Finance Management - Strategic Management - Operation Management - Human Resource Management - Financial and Accounting - Management Accounting Jurnal Ekonomi accepts articles in any related subjects and any research methodology that meets the standards established for publication in the journal. The primary audiences are academicians, graduate students, practitioners, and others interested in economic research. |
| Penulis | Pratama, GIlang |
| Publisher Article | Esa Unggul Press |
| Subtitle Article | Jurnal Ekonomi Vol 8, No 02 (2017): Jurnal Ekonomi |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ejurnal.esaunggul.ac.i… |
| DOI | https://doi.org/10.47007/jeko.v8i02… |
| DOI Number | DOI: 10.47007/jeko.v8i02.2029 |
| Download Article [1] | https://ejurnal.esaunggul.ac.id/index.ph… |
| Download Article [2] |
Informasi yang terkait dengan ANALISIS LOYALITAS PELANGGAN YANG DIPENGARUHI OLEH EXPERIENTIAL MARKETING DIMEDIASI KEPUASAN PELANGGAN DAN DIMODERASI HARGA PADA GENERASI MILLENNIAL
Analisis Analisis bingkai Analisis matematis Analisis pekerjaan Analisis jalur Analisis kebijakan Analisis struktur Analisis semantik Kimia analisis Analisis varians Analisis teknis Analisis numerik Analisis frekuensi Analisis isi Analisis Fourier Analisis leksikal Analisis jabatan Analisis SWOT Unit Analisis Perilaku Analisis biaya-manfaat Analisis tren Biro Analisis Ekonomi Analisis riil Analisis koliform Analisis paradigmatik Analisis diskriminan linear Analisis dimensi Analisis fundamental Analisis lima kekuatan Porter Analisis kelompok Analisis Korelasi Asimetris Analisis kejahatan Daftar…
topik analisis real Analisis unsur Analisis Lima Mengapa Analisis PEST Pusat Pelaporan dan Analisis Transaksi Keuangan Analisis wacana Analisis keuangan Analisis komponen utama Analisis data Analisis percakapan Analisis fungsional Analisis dampak lingkungan Analisis termal diferensial Analisis kriptografi Analisis laporan keuangan Analisis panel Tingkat analisis Analisis situasi Analisis lokal Analisis kompleks Analisis ekonomik Analisis sitiran Analisis kredit Gravimetri (kimia) Analisis media periklanan Analisis wacana kritis Analisis bahaya dan pengendalian titik kritis Analisis regresi Target analisis Pusat Analisis Jaringan Sosial Daftar topik analisis Fourier Analisis statistik Abu (analisis kimia) Daftar topik analisis fungsional Analisis sistem tenaga listrik Analisis perilaku klinis Analisis Bayes Daftar topik analisis numerik Statistika multivariat Sertifikat analisis Analisis kesalahan berbahasa Analisis faktor Analisis anorganik kualitatif Analisis retrosintetis Analisis kontrastif Politeknik AKA Bogor Daftar topik analisis kompleks Analisis profitabilitas Analisis dampak lalu lintas Analisis kebutuhan Analisis kebijakan luar negeri Analisis gugus ujung Analisis perila