The purpose of this study was (1) to examine the factors that considered by consumers in deciding secondary education level in SMAN 3 Malang and (2) to examine the dominant factor that considered by consumers in deciding secondary education level in SMAN 3 Malang. This study applied quantitative with descriptive design. The population of the study was tenth class of SMAN 3 Malang. The data were analyzed by using factor analysis. The results of the study showed that (1) there were 4 factors that considered by consumers to decide secondary education level in SMAN 3, namely product, process, physical evidence, and personality and (2) the most dominant factor that considered by consumers to decide secondary education level in SMAN 3 was product quality.
| Published by | Universitas Muhammadiyah Malang |
| Journal Name | Manajemen Bisnis |
| Contact Phone | +6281233448787 |
| Contact Name | Kardina Yudha Parwati |
| Contact Email | kardinayp@umm.ac.id |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
| ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
| Core Subject | Economy, Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
| Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
| Penulis | Sona, Batara Ari |
| Publisher Article | Department of Management |
| Subtitle Article | Manajemen Bisnis Vol 8, No 2 (2018): October |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.umm.ac.id/inde… |
| DOI | https://doi.org/10.22219/jmb.v8i2.7… |
| DOI Number | DOI: 10.22219/jmb.v8i2.7060 |
| Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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