Product cues have been identified as a major factor and are used by customers when they evaluate a product before deciding to buy. Customers evaluate products based on the product manual cues; generally, they use the brand, design and price, and produce quality perception and ceases on purchase intentions. This process also occurs in the prospective buyer's sport shoes X that have the largest sales in Indonesia. Therefore, the researchers are interested to test whether there is a relationship between the product cues on the quality perception and purchase intention for sports footwear products. This research was done by using a survey for the data collection, by distributing the questionnaires to 161 respondents. The data were analyzed using Structural Equation Modeling with Lisrel analysis tool. The result showed that the product cues have an influence mediated by the quality perception on purchase intentions. This study suggests that the perception of quality is as a full mediating variable between products cues and purchase intention.

Informasi yang terkait dengan The effect of brand, design, and price on intention to purchase mediated by quality perception at sport shoes X

The The Chronicles of Narnia: The Lion, the Witch and the Wardrobe The Lord of the Rings The Lord of the Rings: The Return of the King (film) The Chronicles of Narnia: The Lion, the Witch and the Wardrobe (lagu tema) Cut the Rope The Return of the Fellowship of the Ring to the Two Towers The Collected Works of the Roches The Chronicles of Narnia: The Voyage of the Dawn Treader (lagu tema) The Sun, The Moon & The Hurricane The Lord of the Rings: The Fellowship of the Ring (film) The Chronicles of Narnia: The Voyage of the Dawn Treader The Restaurant at the End of the Universe All the Love in th…

e World (lagu The Corrs) The Pakubuwono The Works (album The Corrs) The House of the Dead 2 The Honourable The Claw of the Conciliator The House of the Dead Night of the Day of the Dawn of the Son of the Bride of the Return of the Revenge of the Terror of the Attack of the Evil, Mutant, Alien, Flesh Eating, Hellbound, Zombified Living Dead Part 2: In Shocking 2-D The Temptations The Simpsons The Matrix The Tale of the Pie and the Patty-Pan The Sword of the Lictor The Platinum's on the Wall Down in the Alley The Witness Of The Sunset The Hitchhiker's Guide to the Galaxy (novel) The Gangster, the Cop, the Devil Avatar: The Last Airbender – The Search The Best of The Proclaimers The Book and the Sword The Sorcerer and the White Snake The Sword in the Stone (film 1963) The Corrs: Live at the Royal Albert Hall The Man in the Iron Mask (film 1998) The Cricket on the Hearth The Butcher, the Chef and the Swordsman The Princess and the Frog The Woman in the Dunes The Promise (album Fly to the Sky) The Originals (seri televisi) The Saga of the Viking Women and Their Voyage to the Waters of the Great Sea Serpent The Lord of the Rings: The Two Towers (film) Alvin and the Chipmunks: The Squea