This study aims to find out how to increase intention to use LinkAja in Semarang by testing a TAM model that integrates the role of perceived ease of use and perceived usefulness into the intention to use LinkAja. Extant research from various research stream is reviewed, resulting in 4 hypotheses. Data collected from 100 LinkAja users in Semarang are examined through path analysis model and processed by SPSS Statistics 23.Based on the results of hypotheses testing, there are 3 accepted hypotheses and 1 rejected hypothesis. The results show that perceived ease of use has significant and positive effect on perceived usefulness, perceived usefulness has significant and positive effect on intention to use LinkAja, perceived ease of use has significant positive effect on intention to use LinkAja. To increase the intention to use LinkAja can be done by increasing perceived ease of use LinkAja.Keywords: Perceived ease of use, Perceived usefulness, Intention to use
| Published by | Universitas Esa Unggul |
| Journal Name | Jurnal Ekonomi : Journal of Economic |
| Contact Phone | - |
| Contact Name | Lukman Cahyadi |
| Contact Email | lukman.cahyadi@esaunggul.ac.id |
| Location | Kota adm. jakarta barat, Dki jakarta INDONESIA |
| Website | Eko| https://ejurnal.esaunggul.ac.id/index.php/Eko| |
| ISSN | ISSN : 20878133, EISSN : 2528326X, DOI : -, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on Economic and Business manuscripts in the areas: - Marketing - Finance Management - Strategic Management - Operation Management - Human Resource Management - Financial and Accounting - Management Accounting Jurnal Ekonomi accepts articles in any related subjects and any research methodology that meets the standards established for publication in the journal. The primary audiences are academicians, graduate students, practitioners, and others interested in economic research. |
| Penulis | Pratiwi, Mirna Tria |
| Publisher Article | Esa Unggul Press |
| Subtitle Article | Jurnal Ekonomi Vol 10, No 2 (2019): Jurnal Ekonomi |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ejurnal.esaunggul.ac.i… |
| DOI | https://doi.org/10.47007/jeko.v10i2… |
| DOI Number | DOI: 10.47007/jeko.v10i2.2803 |
| Download Article [1] | https://ejurnal.esaunggul.ac.id/index.ph… |
| Download Article [2] |
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