This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent. Keywords: marketing chain, super-native chicken, marketing margin
| Published by | Universitas Tulang Bawang Lampung |
| Journal Name | wahana peternakan |
| Contact Phone | +6285357067407 |
| Contact Name | Riko Herdiansah |
| Contact Email | riko.herdiansah@utb.ac.id |
| Location | Kota bandar lampung, Lampung INDONESIA |
| Website | jwputb| http://jurnal.utb.ac.id/index.php/jwputb| |
| ISSN | ISSN : 27746119, EISSN : 25802941, DOI : https://doi.org/10.37090/jwputb.v2i2, |
| Core Subject | Health, Science, Education, Agriculture, Social, |
| Meta Subject | Agriculture, Biological Sciences & Forestry, Biochemistry, Genetics & Molecular Biology, Social Sciences, Veterinary, Other, |
| Meta Desc | Wahana Peternakan (JWP) adalah jurnal ilmiah yang diterbitkan oleh Badan Penerbitan Fakultas Peternakan Universitas Tulang Bawang (UTB) Lampung berkolaborasi dengan Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tulang Bawang Lampung. Wahana Peternakan (JWP) merupakan jurnal yang menerbitkan artikel ilmiah berdasarkan peer-review double blind yang bertujuan untuk menyebarluaskan semua informasi yang berkontribusi pada pemahaman dan pengembangan peternakan dengan menerbitkan makalah penelitian asli, artikel telaah pustaka. kasus lapangan dan gagasan asli. Jurnal ini mencakup semua aspek yang berkaitan dengan Peternakan dan Veteriner. Jurnal Wahana Peternakan (ISSN 2580-2941) is a journal with open access. This journal publishes the results of original research, reviews / reviews / literature reviews, field cases or ideas in the field of animal husbandry that are relevant to any field of study involving livestock, zoology, veterinary, animal ethics and animal welfare, as well as social-economic of animal husbandry. |
| Penulis | Herawati, Maria |
| Publisher Article | Fakultas Peternakan Universitas Tulang Bawang Lampung |
| Subtitle Article | Wahana Peternakan Vol. 3 No. 1 (2019): Volume 3 Nomor 1 Maret 2019 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.utb.ac.id/index.… |
| DOI | https://doi.org/10.37090/jwputb.v3i… |
| DOI Number | DOI: 10.37090/jwputb.v3i1.111 |
| Download Article [1] | http://jurnal.utb.ac.id/index.php/jwputb… |
| Download Article [2] |
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