The packaging function has evolved into a brand value creation tools to customers. "Ayam Goreng Basah" is a food product from catering service by Ibu Siti Sugiyanti that uses packing box and styrofoam without any graphic design on the packaging, which can be a communication tool to the customers. The purpose of this study is to apply the graphics design process of “Ayam Goreng Basah†package. This research was conducted by collecting information from customers through brainstorming. The brainstorming activities have made a creative idea concept "Inovasi Ayam Goreng Nusantara", which became a base in visualizing the packaging graphic of Ayam Goreng Basah. Graphic design that received the highest score at the RIII (Bumbu Rempah-Rempah Khas Nusantara) with a total score (8:35).Keywords: Graphic Process, Brainstorming, Graphic Design Packaging.
Published by | Universitas Bunda Mulia |
Journal Name | Journal of Industrial Engineering and Management Systems |
Contact Phone | +62216909090 |
Contact Name | Filscha Nurprihatin |
Contact Email | fnurprihatin@bundamulia.ac.id |
Location | Kota tangerang, Banten INDONESIA |
Website | jiems| https://journal.ubm.ac.id/index.php/jiems| |
ISSN | ISSN : 19791720, EISSN : 25798154, DOI : doi.org/10.30813/, |
Core Subject | Science, Engineering, |
Meta Subject | Control & Systems Engineering, Decision Sciences, Operations Research & Management , Engineering, Industrial & Manufacturing Engineering, Mechanical Engineering, |
Meta Desc | Journal of Industrial Engineering and Management Systems (JIEMS) publishes scientific papers, including empirical research, theoretical and scientific related original industrial engineering. The focus and scope of JIEMS include manufacturing systems, production, logistics, supply chain management, operations research, product design, ergonomics, and the other field of industrial engineering expertise groups. |
Penulis | Zulkarnain, Zulkarnain , Syom, Helpy Agriffina , Bantacut, Tajuddin |
Publisher Article | Universitas Bunda Mulia |
Subtitle Article | Journal of Industrial Engineering and Management Systems Vol 9, No 1 (2016): Journal of Industrial Engineering and Management Systems (JIEMS) |
Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
View Article | https://journal.ubm.ac.id/inde… |
DOI | https://doi.org/10.30813/jiems.v9i1… |
DOI Number | DOI: 10.30813/jiems.v9i1.127 |
Download Article [1] | https://journal.ubm.ac.id/index.php/jiem… |
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Informasi yang terkait dengan Perancangan Grafis sebagai Penciptaan Nilai untuk Kemasan Ayam Goreng Basah
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