WGMG

WGMG
Crawford, Georgia;
Broadcast area	Athens, Georgia
Frequency	102.1 MHz
Branding	Magic 102.1
Programming
Format	Adult contemporary
Affiliations	Compass Media Networks
Ownership
Owner	Cox Media Group; (Cox Radio, LLC);
Sister stations	WNGC, WGAU, WPUP, WRFC, WXKT
History
First air date	April 1990
Technical information
Licensing authority	FCC
Facility ID	48374
Class	C3
ERP	10,000 watts
HAAT	100 meters
Transmitter coordinates	33°55′18.00″N 83°14′14.00″W / 33.9216667°N 83.2372222°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	magic1021.com

WGMG (102.1 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to Crawford, Georgia, United States, with studios in Athens, Georgia. The station is owned by Cox Media Group. Its studios are located in Bogart, and its transmitter is located east of Athens.

Magic 102.1 was the flagship station for Southern Broadcasting Companies. The station was the home of The University of Georgia Lady Dogs Basketball. As of January 2008 WGMG along with sister stations WNGC, WPUP, WRFC, WGAU and WXKT (Washington, GA) were sold to Cox Media Group in Atlanta.

Programming

Notable weekday programming includes "Magic Mornings with Alichia" from 5am-10am, "Magic Middays" with Walker from 10am-2pm, Mookie from 2pm-7pm and nights with Natalie from 7pm-Midnight. Notable weekend programming includes "The Retro Pop Reunion" Saturday nights from 7pm-11pm.

History

In January 2008, it was announced that WGMG was sold (along with sister stations WNGC, WPUP, WRFC, and WGAU) to Cox Radio/Cox Media Group in Atlanta.^[2]