The increasement internet development causes the changes that influences the society’s life, mainly for the big cities society, such as Manado, North Sulawesi Province, one of the changes is the shopping place especially for the students. They go shopping to the conventional shop and online shop either. It makes the conventional markets promote their goods through the online shops. The changes of consumers mainly the students causes one of the supporting changes. They no longer consumes the goods and services at the conventional market but using online shops. Unfortunately, the students go shopping not because of their needs but only for their desire and lifestyle so it causes the consumerism life style which is known as wasteful. This research uses the qualitative method with the descriptive approach that useful for giving the the facts and datas about the students shopping online activity, then the datas will be critically analyzed by the theory of society's consume by Jean Baudrillard and the theory of needs by Abraham Maslow therefore the deeper analization about the purpose of students online shopping activity will be created. Based on the researches result, it is found that there are three categories of the students online shopping activity: 1. Based on their needs 2. Get influenced by other things such as: promotions of discounts, cashback, giveaway, bonus, or the certain gifts from the seller or the advertisements in electronics media or the social media, the recommendation from others also, and 3. Because of the lifestyle Keywords: Consumptive Actions, Online Shopping, Student
| Published by | Universitas Sam Ratulangi |
| Journal Name | JURNAL HOLISTIK |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota manado, Sulawesi utara INDONESIA |
| Website | holistik| http://ejournal.unsrat.ac.id/index.php/holistik| |
| ISSN | ISSN : 19790481, EISSN : -, DOI : -, |
| Core Subject | Social, |
| Meta Subject | Social Sciences, |
| Meta Desc | Jurnal Holistik memuat artikel karya ilmiah dengan tema sosial budaya. Jurnal ini terbit secara periodik dua kali dalam setahun dikelola oleh Program Studi Antropologi Sosial Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sam Ratulangi Manado. Tim Redaksi berharap semoga artikel-artikel ilmiah yang termuat dalam jurnal ini dapat memberikan inspirasi bagi para pembaca untuk berperan aktif dalam rangka pengembangan ilmu pengetahuan terutama dalam bidang Sosial Budaya |
| Penulis | Elnino, Samuel Raydean , Lesawengen, Lisbeth , Lasut, Jouke J. |
| Publisher Article | Universitas Sam Ratulangi |
| Subtitle Article | HOLISTIK, Journal Of Social and Culture Vol. 13 No. 3 / Juli - September 2020 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.unsrat.ac.id/i… |
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| Download Article [1] | http://ejournal.unsrat.ac.id/index.php/h… |
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