The purpose of this study was to determine and analyze the influence of good corporate governance on competitive advantage. To know and analyze the influence of information technology on competitive advantage. To know and analyze the influence of HR competencies on competitive advantage. To know and analyze the influence of good corporate governance, information technology, human resources competencies together on competitive advantage. To know and analyze the influence of good corporate governance on marketing performance. To know and analyze the influence of information technology on performance marketing. To know and analyze the influence of the performance of HR competencies on marketing. To know and analyze the influence of competitive advantage on marketing performance. To know and analyze the influence of good corporate governance, information technology, human resource competencies and competitive advantages together on marketing performance.The method used in this research is descriptive survey and explanatory survey with a sample size of 320 respondents, data analysis method used is SEM (Structural Equation Modeling). Based on the results of the study, the findings obtained of followed good corporate governance proved positively and significantly influenced on competitive advantage. Information technology proved positively and significantly influenced on competitive advantage. HR competencies positively and significantly influenced on competitive advantage. Good corporate governance, information technology and human resource competency together proved positively and significantly influenced on competitive advantage. However, partially, the most dominant influence was information technology competitive advantage. Good corporate governance proved positively and significantly influenced on the performance of marketing. Information technology proved positively and significantly influenced on the performance of marketing. HR competencies proved positive and significant impact on the performance of marketing. Good corporate governance, information technology, human resource competencies and competitive advantages together proved positively and significantly influenced on the performance of marketing. However, partially, was the most dominant influence on the competitive advantage of marketing performance. Keywords : Good Corporate Governance, Information Technology, Human Resources Competence, Competitive Advantage, Performance Marketing
| Published by | Politeknik LP3I Jakarta |
| Journal Name | JURNAL LENTERA BISNIS |
| Contact Phone | - |
| Contact Name | Agung Edi Rustanto |
| Contact Email | agungedirustanto75@gmail.com |
| Location | Kota adm. jakarta pusat, Dki jakarta INDONESIA |
| Website | jrlab| https://plj.ac.id/ojs/index.php/jrlab| |
| ISSN | ISSN : 22529993, EISSN : 2598618X, DOI : -, |
| Core Subject | Economy, Social, |
| Meta Subject | Economics, Econometrics & Finance, Social Sciences, |
| Meta Desc | Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. |
| Penulis | Yoserizal, Syahril |
| Publisher Article | POLITEKNIK LP3I JAKARTA |
| Subtitle Article | JURNAL LENTERA BISNIS Vol 4, No 1 (2015): JURNAL LENTERA BISNIS |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://plj.ac.id/ojs/index.ph… |
| DOI | https://doi.org/10.34127/jrlab.v4i1… |
| DOI Number | DOI: 10.34127/jrlab.v4i1.108 |
| Download Article [1] | https://plj.ac.id/ojs/index.php/jrlab/ar… |
| Download Article [2] |
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