In this era of globalization the fashion industry in Indonesia is growing rapidly because public awareness for personal appearance is increasing. From many fashion brands, companies must have a strategy to stay afloat in business. Companies from various fashion industries must stay in touch with customers, through CRM or Customer Relationship Management in order to increase customer satisfaction that will make loyal customers that can affect repurchase intention. This study was conducted to find information from Customer Relationship Management to customer satisfaction and customer loyalty and how it impacts repurchase intention in a clothing store. This research was conducted by spreading questionnaires to 200 respondents using nonprobability sampling, convenience sampling. This research uses Exploratory Factor Analysis to test its validity and cronbach alpha to test the reliability. This research also uses a Structural Equation Model to test the hypothesis by using AMOS. From 5 hypotheses, in this research, 4 hypotheses have a positive and significant influence.Keywords: customer relationship management, customer satisfaction, customer loyalty, repurchase intention.
| Published by | Universitas Serang Raya |
| Journal Name | LONTAR: Jurnal Ilmu Komunikasi |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota serang, Banten INDONESIA |
| Website | LONTAR| http://e-jurnal.lppmunsera.org/index.php/LONTAR| |
| ISSN | ISSN : 24425109, EISSN : 25992194, DOI : -, |
| Core Subject | Education, Social, |
| Meta Subject | Social Sciences, Other, |
| Meta Desc | This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication. |
| Penulis | Savitri, Aidha , Suhud, Usep |
| Publisher Article | Universitas Serang Raya |
| Subtitle Article | LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://e-jurnal.lppmunsera.org… |
| DOI | https://doi.org/10.30656/lontar.v6i… |
| DOI Number | DOI: 10.30656/lontar.v6i2.947 |
| Download Article [1] | http://e-jurnal.lppmunsera.org/index.php… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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