Abstract. People nowadays are familiar with the famous photo-sharing platform called Instagram. Known for its function to share your daily journey in form of photos, Instagram also become famous to create a personâ??s own branding and if someoneâ??s lucky he can become another personâ??s inluencer and inspiration. Not to mention, one of emerging Instagram influencer, @nabilagardena, is currently expanding itself to another next level. With the purpose of inspiring and creating positivity in society, @nabilagardena will firstly aim to reach 1 million followers and increase on profit in a one-year time frame. Some programs and activities will be run to stimulate the growth of Instagram followers. The programs also strive to broaden @nabilagardena connection for keep on going and inspire a lot of people. The list of programs, which planned specifically already are brand-influencer collaboration, local and international travelling, beauty workshop, product giveaway, follower shout-out, and TV exposure. With the help of some stakeholders, the programs were already crafted each month and estimated to gain 655,610 followers to achieve the one million followers target. This business plan will use Rp150.000.000 as the initial capital from @nabilagardena year 2016 profit. After sort of calculation, @nabilagardena will have Rp754.800.000 of Gross Profit and Rp275.100.000 as the Total Expense. By the end of December 2017, @nabilagardena will get Rp479.700.000 as her Net Profit.With a strong willingness and @nabilagardena passion, this business plan will surely succeed and bring good deeds not only to the followers but also other people. Keywords: Business plan, Instagram, Social influencer, Personal income, Personal branding
| Published by | Institut Teknologi Bandung |
| Journal Name | Journal of Business and Management |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota bandung, Jawa barat INDONESIA |
| Website | jbm| http://journal.sbm.itb.ac.id/index.php/jbm| |
| ISSN | ISSN : 22523898, EISSN : 22523308, DOI : -, |
| Core Subject | Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , |
| Meta Desc | Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues. |
| Penulis | Gardena, Nabila , Iskandar, Budi Permadi |
| Publisher Article | Journal of Business and Management |
| Subtitle Article | Journal of Business and Management Vol 6, No 3 (2017) |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://journal.sbm.itb.ac.id/… |
| DOI | |
| DOI Number | |
| Download Article [1] | |
| Download Article [2] |
Informasi yang terkait dengan BUSINESS PLAN OF @NABILAGARDENA INSTAGRAM
Killing Is My Business... and Business Is Good! Business Bay Business Insider Business Air Monkey Business Risky Business Katanga Business Al Attar Business Tower SW Business Aviation ETC Bollywood Business Awards Fox Business Network Monkey Business (film 1952) Jumeirah Business Center 1 Business Aviation EDHEC Business School E-Business Misery Business Penyeberangan Business Bay Boeing Business Jet Business Jet Emlyon Business School Business Times (Singapura) One Business Bay Big Business (film 1929) UniSadhuGuna Business School Business Model Canvas Audencia Business School Springer Scienc…
e+Business Media Business Proposal Harvard Business Review International Business Times Indonesia Business Forum Journal of International Business Studies Business History Review Eldorado Business Tower Poet on a Business Trip ISG Business School Paris School of Business BusinessWeek ESSEC Business School Boeing 787 Business Jets Samsung Telecommunication Business Whiskey Business Schlumberger Business Consulting Business Line There's No Business Like Show Business (film) Business Standard Business Today When Father Was Away on Business Business as Usual (album Men at Work) Big Business Girl Arabian Business Business Wire IDX Channel Now Business News Channel Film Business Asia Jasamarga Related Business Business and Pleasure Business India This Marriage Business Business History (jurnal) Monkey Business (film 1931) Indonesian Business Council Rosy Business NEOMA Business School Tri Bhakti Business School Indonesian Business Association of Shanghai Essays in Economic & Business History STIMIK ESQ Murder Is My Business ICN Business School Business Today (India) A Virtuous Business Mind Your Own Business (film) Rekayasa ulang proses bisnis TBS Education Google My Business ESCP Busine