WeGotYou

WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media,[1][2][3] in an attempt to get the attention of teens and tweens.[4] American ad agency Hill Holliday created the campaign.[5]

Awards

The campaign won two Clio Awards in 2016: gold in the health and wellness category for the integrated campaign, and bronze for the digital/mobile creation in the same category.[6][7]

References

  1. ^ "A new anti-drug campaign has a wild idea to stop kids from drinking and doing drugs". The Washington Post. 2015-07-16. Retrieved 2017-04-27.
  2. ^ "New anti-drug campaign message written entirely in emoji". Fox News. 2015-07-17. Retrieved 2017-04-27.
  3. ^ "Can You Guess What This Emoji-Only Ad Is Trying to Say?". Vogue. 2015-07-16. Retrieved 2017-04-27.
  4. ^ Rebekah Lowin (July 17, 2015), Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads
  5. ^ Richards, Katie (2015-07-09). "You Need to Speak Emoji to Understand This Anti-Drug Campaign". Adweek – Breaking News in Advertising, Media and Technology. Retrieved 2017-04-27.
  6. ^ Clios winner: gold (2016) Entrant Company Hill Holliday, Boston Medium Integrated Campaign Category Integrated Campaign Entry Type Health & Wellness: Lifestyle
  7. ^ Clios winner: bronze (2016) Entrant Company Hill Holliday, Boston Medium Digital/Mobile Category Other Entry Type Health & Wellness: Lifestyle