Dog's View

"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana. It was one of several ONDCP PSAs shown to increase cannabis consumption in teens.[1] It has been the subject of numerous parodies and critiques, including a Joe Rogan stand-up routine, and a 2008 parody featuring Aubrey Plaza who resembles the actress in the original.[2] The original PSA acquired over 1.1 million views on YouTube between its upload in 2008 and 2017.[2] In 2011, Adweek profiled the PSA as one of ten that "make you want to take drugs".[3] In 2018, it was ranked by High Times as one of the top six worst anti-cannabis ads, "hilariously inaccurate".[4]

Further reading

• National Youth Anti-Drug Media Campaign § Effects

References

1. Fishbein et al. 2002.
2. Don Caldwell, "Above the Influence Talking Dog PSA", Know Your Meme
3. Rebecca Cullers (April 29, 2011), "Anti-Drug Ads That Make You Want to Take Drugs", Adweek
4. Samantha Cashin (April 3, 2018), "The 6 Most Ridiculous Anti-Weed PSAs", High Times

Sources

• Fishbein, Martin; Hall-Jamieson, Kathleen; Zimmer, Eric; von Haeften, Ina; Nabi, Robin (February 2002), "Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign", American Journal of Public Health, 92 (2): 238–45, doi:10.2105/AJPH.92.2.238, PMC 1447050, PMID 11818299