WLUV

WLUV

Loves Park, Illinois
Broadcast area	Rockford metropolitan area, Illinois
Frequency	1520 kHz
Programming
Format	Conservative Christian radio
Affiliations	VCY America
Ownership
Owner	VCY America (VCY America, Inc.)
History
First air date	September 29, 1962
Call sign meaning	Its city of license of Loves Park, and held to prevent use by competitor network K-LOVE
Technical information[1]
Licensing authority	FCC
Facility ID	2255
Class	D
Power	500 watts day 12 watts night
Transmitter coordinates	42°19′48″N 89°4′58″W
Translator(s)	105.3 W287BY (Rockford)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	vcyamerica.org

WLUV (1520 AM) is a radio station licensed to Loves Park, Illinois, United States, the station serves the Rockford area with a non-directional signal. The station airs a Conservative Christian format, and is an owned and operated affiliate of VCY America.

1520 AM is a United States clear-channel frequency, on which WWKB in Buffalo, New York and KOKC in Oklahoma City, Oklahoma share Class A status. WLUV must drastically reduce nighttime power in order to protect the nighttime skywave signals of the Class A stations.

History

The station began broadcasting on September 29, 1962.[2][3][4] Originally a daytime-only license, WLUV now operates with reduced power at night.[3] The station originally aired a country music format, and was the first country station in the Rockford market.[2][4] The station was owned by Joe Salvi.[2][3]

A sister station (broadcast from a different transmission tower), WLUV-FM began broadcasting March 25, 1964 and operated at 96.7 MHz.[2] For many years it simulcast much of WLUV's programming.[2] It was sold and now holds the call sign WKGL-FM and is under the ownership of Townsquare Media.[5][6] The sale to Townsquare was completed on November 14, 2013.[7]

In August 2021, Christian broadcaster VCY America entered into an agreement to purchase WLUV and translator W287BY for $400,000, and applied to the FCC to convert the stations to non-commercial status.[8][9] The sale was consummated on November 30, 2021.[4]

Translator

In addition to the main AM station, WLUV is relayed by an FM translator to provide stereo with improved sound and wider nighttime coverage.

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W287BY	105.3 FM	Rockford, Illinois	151837	135	90 m (295 ft)	D	LMS

References

1. "Facility Technical Data for WLUV". Licensing and Management System. Federal Communications Commission.
2. Ghrist, John R. (1996). Valley Voices: A Radio History. Crossroads Communications. p. 481-484.
3. History Cards for WLUV, fcc.gov. Retrieved December 2, 2021.
4. Haas, Kevin. "WLUV Radio In Rockford, Which Gave Many DJs And Musicians Their First Shot, Sold To Milwaukee Network", Fox River Current. November 30, 2021. Retrieved December 2, 2021.
5. "Official: Cumulus Buys Dial Global, Spins Some Stations To Townsquare; Peak Stations Sold To Townsquare, Fresno Spun To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013.
6. "Cumulus Makes Dial Global And Townsquare Deals Official". RadioInsight. August 30, 2013. Retrieved August 30, 2013.
7. "Cumulus-Townsquare-Peak Deal Closes". All Access. November 15, 2013. Retrieved November 16, 2013.
8. "Station Sales Week Of 8/6", RadioInsight. August 6, 2021. Retrieved December 2, 2021.
9. "Deal Digest – August 5, 2021", Inside Radio. August 5, 2021. Retrieved October 10, 2024.

External links

• Facility details for Facility ID 2255 (WLUV) in the FCC Licensing and Management System
• WLUV in Nielsen Audio's AM station database