The station began broadcasting in April 1951, and it held the call sign WPRC.[1][2] It ran 500 watts during daytime hours only, and was owned by Prairie Radio Corporation.[1][2] In 1969, the station was sold to the Virginia Broadcasting Corporation for $255,000, and its power was increased to 1,000 watts.[2][7] WPRC aired a full service-MOR format in the 1970s.[8][9] By 1980, the station had adopted a country music format.[10] In 1984, it was sold to Capital Broadcasting, along with WLRX, for $475,000.[11][12] In 1990, it was sold to L&M Broadcasting, along with WESZ, for $390,000.[13] In 1994, the station was sold to Central States Network, along with WESZ, for $700,000.[14]
WPRC continued to air a country format into the 1990s.[14][15][16] On February 1, 1995, the station's call sign was briefly changed to WNCY, but on March 20, 1995, it was changed back to WPRC.[3] In 1996, the station's call sign was changed to WVAX, and it adopted a news-talk format, simulcasting AM 1240 WTAX during most hours, but airing a local show mornings.[3][17] The station was sold to Saga Communications the following year.[15][18]
In 1999, the station's call sign was changed to WLLM, and it adopted an adult standards format.[3][19][20] In 2003, the station was purchased by Cornerstone Community Radio for $275,000, and it adopted a Christian format.[21][1] In 2019, the station was sold to Good News Radio.[22][23] The sale, which included six sister stations and seven translators, was consummated on February 12, 2020 at a price of $1.1 million.
Translator
WLLM is also heard at 105.3 MHz, through a translator in Lincoln, Illinois.
