WFAW (AM)

WFAW
Fort Atkinson, Wisconsin;
Broadcast area	Jefferson County; Janesville; Beloit
Frequency	940 kHz
Branding	Rock 96.1/101.1
Programming
Format	Classic rock
Affiliations	Westwood One
Ownership
Owner	Magnum Media; (Magnum Communications, Inc.);
Sister stations	WSJY, WKCH
History
First air date	January 24, 1963; 61 years ago
Call sign meaning	Fort Atkinson, Wisconsin
Technical information
Licensing authority	FCC
Facility ID	24446
Class	B
Power	500 watts days; 550 watts nights;
Transmitter coordinates	42°54′24.00″N 88°45′6.00″W / 42.9066667°N 88.7516667°W
Translator(s)	96.1 W241BQ (Watertown) (relays WSJY-HD2); 101.1 W266DX (Janesville);
Repeater(s)	107.3-2 WSJY-HD2 (Fort Atkinson)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	rockwfaw.com

WFAW (940 AM) is a commercial radio station licensed to Fort Atkinson, Wisconsin, serving the Jefferson County and Janesville and Beloit area. The station is owned by Magnum Media, through licensee Magnum Communications, Inc., and features programming from Westwood One.^[3] WFAW has a classic rock radio format.

By day, WFAW is powered at 500 watts. It slightly increases its power at night to 550 watts. Because 940 AM is a Mexican and Canadian clear channel frequency, to avoid interference WFAW uses a directional antenna with a four-tower array. The transmitter is on Finlay Road at Jacobson Lane in Hebron.^[4] Programming is also heard on two FM translators at 96.1 MHz in Watertown and at 101.1 in Janesville.

History

WFAW signed on the air on November 24, 1963. For several decades, it was a daytimer, required to go off the air at night.^[5] In its early years, WFAW was a middle of the road (MOR) station, playing popular adult music with news and sports. In the 1970s, it aired a Top 40 format and was an affiliate of the ABC Contemporary Network.

In the 1980s and 1990s, WFAW played country music. As music listening moved from AM stations to the FM dial, the station added more talk shows and by the early 2000s had shifted to a talk radio format.

On October 5, 2020, WFAW changed from talk to oldies. It played hits of the 1960s, 1970s and 1980s, branded as "Oldies 940".^[6] In December 2021, WFAW added an FM translator licensed to Janesville on 101.1 FM broadcasting from a tower near Edgerton which also provides rimshot coverage to the Madison area.

On August 22, 2022, WFAW changed its format to classic rock, dropping the remainder of local sports and the majority of local news programing. The new format was branded as "Rock 96.1/101.1". The Janesville translator at 101.1 FM was supplemented by a second translator, W241BQ 96.1 FM in Watertown, giving WFAW FM coverage in most of the southern and eastern portions of the Madison market as well as the Janesville-Beloit area.^[7]

WFAW now competes with fellow rock outlet WWHG in the Janesville/Beloit area as well as Madison and Milwaukee based rock outlets. WFAW also compliments identically branded Portage based rock station WAUN which similarly is paired with two FM translators. WAUN with its AM and two FM frequencies cover the northern side of the Madison market as well as the Wisconsin Dells sub-market effectively giving Magnum's rock format coverage of the entire Madison area.