On 15 June 2021, Shaynna Blaze was declared the winner of the season with the money going to her charity of choice, Voice of Change.[2]
Production
In July 2020, Nine reportedly commissioned Warner Brothers Australia, current owners of the franchise, to make a new season of The Celebrity Apprentice for 2021, series CEOMark Bouris will not be returning.[3][4] In September 2020, Nine confirmed at their yearly upfronts that the series will officially return in 2021 with British business magnate and The Apprentice UK host and CEO, Lord Alan Sugar leading the series, along with the reveal of Michelle Bridges, Michael "Wippa" Wipfli and Olivia Vivian as some of the competing celebrities.[5][6] On 12 October, Nine announced the full list of celebrities competing in the season.[7] In the same month, Josh Gibson and Scherri-Lee Biggs were also announced as competing celebrities.[8]
The candidate won the competition and was named the Celebrity Apprentice.
The candidate won as project manager on his/her team.
The candidate lost as project manager on his/her team.
The candidate was on the losing team.
The candidate was brought to the final boardroom.
The candidate was fired.
The candidate lost as project manager and was fired.
Tasks
Task 1
Airdate: 23 May 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Shaynna Blaze
Michael "Wippa" Wipfli
Task
Create three selfie-inspired artworks and sell them at a charity auction for the most money
Winning Team
Losing Team
Team Fun-Raisers
Team Momentum
Reasons for victory
Reasons for loss
Raised the most money in the charity auction, due to Wippa bringing in buyers to the auction.
Raised the least money in the charity auction, due to a poor selection of muses.
Sent to Final Boardroom
Shaynna Blaze, Alex Hayes, Martha Kalifatidis
Fired
Alex Hayes - volunteering as a muse despite being less well-known than his teammates, producing a poor artwork and failing to materialise buyers at the auction.
Notes
During the first task advisors Janine Allis & Lorna Jane Clarkson went undercover and temporarily joined Team Momentum & Team Fun-Raisers respectively. They were not permitted to have any influence on the decision making process of the task.
Task 2
Airdate: 24 May 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
David Genat
Camilla Franks
Task
Create their very own Big Bus tour and deliver the ultimate Sydney tourism experience with the winning team decided by how satisfied their customers are.
Winning Team
Losing Team
Team Momentum
Team Fun-Raisers
Reasons for victory
Reasons for loss
Despite abandoning their Welcome to Country park tour, the team received a 94.5 percent satisfaction rate from the customers
Their tour seemed to centre itself more around Camilla's clothing line than anything else and received a 87.8 percent satisfaction rate from the customers
Sent to Final Boardroom
Camilla Franks, Ross Noble, Rob Shehadie
Fired
Rob Shehadie - for his poor performance as a tour guide, despite being a resident of Sydney.
Notes
Task 3
Airdate: 25 May 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Olivia Vivian
Anthony Callea
Task
Create a yum cha menu for a kitchens diners
Winning Team
Losing Team
Team Fun-Raisers
Team Momentum
Reasons for victory
Reasons for loss
$1,024 profit made from the challenge. Although they overspent on meat and the high price for one of their items was criticised, they ultimately raised the most money despite some refunds.
$964 profit made from the challenge. The team neglected to buy their dumpling wrappers until after service began which left them with less time to sell.
Sent to Final Boardroom
Olivia Vivian, Shayna Blaze, Martha Kalifatidis
Fired
Olivia Vivian - did not take control properly towards her team and did not make many decisions or provide many solutions
Notes
Task 4
Airdate: 30 May 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Scherri-Lee Biggs
Martha Kalifatidis
Team Reshuffle
Martha and Shaynna move to Fun-Raisers. Michelle and Ross move to Momentum.
Task
Create a Budgie Smuggler swim wear line and showcase it in a fashion show judged by executive staff Adam and Brendan.
Winning Team
Losing Team
Team Momentum
Team Fun-Raisers
Reasons for victory
Reasons for loss
Their swimwear designs were well-received by the judges and the fashion show was captivating.
Despite their designs receiving praise, their lack of organisation led to the fashion show being less engaging.
Sent to Final Boardroom
Martha Kalifatidis, Anthony Callea, Shaynna Blaze
Fired
Anthony Callea - for poorly organising his team's fashion show and staying under the radar.
Notes
After the new teams were announced, Josh Gibson and Scherri-Lee Biggs were introduced into the competition and joined Team Fun-Raisers & Team Momentum respectively.
Task 5
Airdate: 31 May 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Michelle Bridges
Josh Gibson
Task
Create a stage play promoting Boost Juice's barbeque sauce and mango smoothie, with the winning team determined by an audience vote.
Winning Team
Losing Team
Team Momentum
Team Fun-Raisers
Reasons for victory
Reasons for loss
Received majority of audience votes believing that their play made them want to buy the product.
Received fewer audience votes believing that their play made them want to buy the product.
Sent to Final Boardroom
—
Fired
—
Notes
Lord Sugar decided not to fire anyone from Team Fun-Raisers due to difficulty in pin-pointing a candidate responsible for their loss and because their play was also well-received. However, Sugar then announced that two candidates would be fired following the next task.
Task 6
Airdate: 1 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
The Veronicas
Shaynna Blaze
Task
Upcycle at least ten items from a junkyard for the highest market valuation determined by an appraiser, and sell them at a market.
Winning Team
Losing Team
Team Fun-Raisers
Team Momentum
Reasons for victory
Reasons for loss
Greater market valuation of $6,193 and created 22 upcycled items.
Between $5,100 - $5,200 market valuation and only upcycled 18 items.
Sent to Final Boardroom
Michelle Bridges, Scherri-Lee Biggs, The Veronicas
Fired
Michelle Bridges — Neglected to contact the shared electrician until the following day and instead prioritised upcycling items. The Veronicas — for not following Ross' advice or bringing David into the boardroom
Notes
After The Veronicas were fired, Shaynna promised them that she would share the money Team Momentum had raised ($5,100) with their charity, the Brain Foundation.[a]
Task 7
Airdate: 6 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Ross Noble
Martha Kalitatidis
Team Reshuffle
Josh moves to Momentum.
Task
Create a puppy video which has the highest potential to go viral, judged by Lord Sugar.
Winning Team
Losing Team
Team Fun-Raisers
Team Momentum
Reasons for victory
Reasons for loss
Although it lacked professional quality, their video that was judged as having a higher potential to go viral.
Creating a video with less potential to go viral, due to a lack of a call to action.
Sent to Final Boardroom
Josh Gibson, David Genat, Ross Noble
Fired
David Genat - For not participating in tasks in the best interests of his team
Notes
Lord Alan Sugar revealed that the winning team's project manager would win a "secret power", revealed in the next episode as the ability to swap a member of their team for a member of the opposing team.
Task 8
Airdate: 7 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Ross Noble
Camila Franks
Team Reshuffle
Shaynna move to Fun-Raisers. Josh move to Momentum.
Task
Create a display cube for Koala Furniture and generate the most leads (points) through customers filling in a form.
Losing Team
Winning Team
Team Momentum
Team Fun-Raisers
Reasons for loss
Reasons for victory
53 points earned. Their clinical approach to the task was less engaging and was marred by providing factually incorrect details about the brand.
82 points earned. The light-hearted experience associated with their display cube was engaging and received a greater number of points.
Sent to Final Boardroom
Ross Noble, Scherri-Lee Biggs, Shaynna Blaze
Fired
Scherri-Lee Biggs - Did not attract enough potential customers to fill out the form.
Notes
During the task, Koala staff member Dana went undercover and visited both teams' displays. She then could allocate up to 30 bonus points for each team.
Task 9
Airdate: 8 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Shaynna Blaze
Josh Gibson
Team Reshuffle
Ross move to Fun-Raisers. Camilla and Martha move to Momentum.
Task
Host the ultimate sleepover at Madame Tussauds for six kids and their parents, within a budget of $1,000. The winning team is determined by a satisfaction survey filled out by the attendees.
Winning Team
Losing Team
Team Fun-Raisers
Team Momentum
Reasons for victory
Reasons for loss
344 of 360 customer satisfaction score. Despite the pizza arriving late, their experience pleased attendees and they received a higher score.
325 of 360 customer satisfaction score. Budgeting issues left them without money to provide attendees breakfast for the following morning.
Sent to Final Boardroom
Camilla Franks, Martha Kalifatidis, Shaynna Blaze
Fired
Camilla Franks - miscalculated the prices of sleeping arrangements which resulted in the team's budget constraints.
Notes
Wippa was forced to bail out of the challenge early after developing gastro, leaving only Josh and Ross to host their team's party
Task 10
Airdate: 13 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
Martha Kalifatidis
Michael "Wippa" Wipfli
Task
Develop and create ice cream flavours and sell them to the public for the greatest profit.
Winning Team
Losing Team
Team Momentum
Team Fun-Raisers
Reasons for victory
Reasons for loss
$1,636 total sales. The inclusion of a $50 ice cream option enabled them to generate greater sales.
$682.50 total sales. Their initial pricing and delay in finding a sales location limited their capacity to create sales.
Sent to Final Boardroom
Michael "Wippa" Wipfli, Josh Gibson, Ross Noble
Fired
Michael "Wippa" Wipfli - poor organisation with the task and initially setting the prices of the ice cream too cheaply.
Notes
Purchases made by Martha’s close contacts, worth $1,175, were deducted from Team Momentum’s total sales since these purchases were prohibited as per the provisions of the task.
Task 11
Airdate: 14 June 2021
Team Momentum Project Manager
Team Fun-Raisers Project Manager
No Project Managers
Task
Add value to a pile of "unsellable" items (sand, lemons, tennis balls and ropes) to sell at a farmer's market for the most profit.
Winning Candidate
Losing Candidates
Ross Noble
Martha Kalifatidis Josh Gibson Shaynna Blaze
Reasons for victory
Reasons for loss
Earning $1334, which was the most money made, at the market
Earning less money at the market
Sent to Final Boardroom
Martha Kalifatidis, Josh Gibson, Shaynna Blaze
Fired
Martha Kalifatidis / Josh Gibson - Lord Sugar chose Shaynna to participate in the grand final, who had been more productive with her time and effort than the other candidates.
Notes
Josh pulled his hamstring at the beginning of the task when the celebrities were running to pick their "unsellable" items. He chose to complete an MRI scan and get medical clearance before he returned to the task with two hours left to create his products to seek at the market on the next day.
Reigning The Celebrity Apprentice Australia champion Sophie Monk appeared during the task to give advice to the celebrities.
Ross won his way into the grand final for earning the most money leaving the other three contestants to plead their case to Lord Sugar for the second place in the grand final. Shaynna won the spot leaving Martha and Josh fired.
Final Task
Airdate: 15 June 2021
Team Momentum Final Celebrity
Team Fun-Raisers Final Celebrity
Shaynna Blaze
Ross Noble
Task
The two final celebrities had to create the ultimate VIP charity event, within a budget of $15,000, and raise the most money for their charity.
Fired
Ross Noble
The Celebrity Apprentice
Shaynna Blaze
Notes
The Celebrity Apprentice won all their earnings from their charity event and an additional A$100,000 for their chosen charity. The runner-up also won their earnings from their charity event for their chosen charity.
Ratings
Colour key:
– Highest rating during the series
– Lowest rating during the series
The Celebrity Apprentice Australia (season 5) overnight ratings, with metropolitan viewership and nightly position
