PieShell

PieShell
Industry	Crowdfunding (food and beverage)
Predecessor	fundafeast
Founded	July 2015
Founder	Cheryl Clements
Headquarters	New York City, United States
Website	pieshell.com

PieShell was a crowdfunding website for food and beverage start-ups. The company was based in New York City, USA, and was launched by Cheryl Clements in October 2016.^[1]

After working as a senior project manager with SAP SE software, Clements identified an unmet need for early stage funding for food and beverage start-ups.^[1]^[2]^[3] In 2014 she launched a food crowdfunding platform called Fund-A-Feast, which she rebranded as "PieShell" in 2016.^[1]

The business name "PieShell" was a tribute to her mother's pie business.^[1] The site launched with four campaigns that included a hot dog truck and a ketchup product.^[1] In mid-2017, PieShell was hosting around 30 campaigns.^[1]

PieShell requires anyone wanting to launch a campaign on the site to first pledge to another active campaign; this is to foster a sense of community.^[1] A campaign is initially hosted on a private page, and must raise 25% of its fundraising target from people with whom the people running the campaign have shared the link; once that milestone is reached, the campaign is made visible and open to the public.^[1] People who give money can receive rewards from the campaign.^[1]

The venture was financed in part by a GoFundMe campaign and initially operated out of a Spacious coworking space.^[4]^[5] The site made money by keeping 6% of the funds raised in a campaign.^[2]