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Ma Foi Strategic Consultants
Ma Foi Strategic Consultants, a division of CIEL Group, is a global management consulting firm headquartered in Chennai;[1][5] offering Strategic Consulting, Research and Education services. It was founded in 2012 as an evolution of the Ma Foi brand in India.[6] HistoryBranding of Ma Foi : 1992 - 2012The inception of the brand 'Ma Foi' (pronounced "Ma Fwa") was in 1992 as "Ma Foi Management Consultants",[3] a Chennai based HR service provider founded by K. Pandiarajan[7] to tap into opportunities arising out of the 1991 economic liberalization policies in India. On choosing the French name, the founder commented in an interview - "We were targeting the international market. So, Ma Foi -- or My Word -- symbolized what we wanted to say and do."[8] In 2004, Vedior NV, a Dutch head hunting firm acquired a majority stake in Ma Foi Management Consultants, to develop its business in South-East Asia and West Asia.[9] Randstad NV acquired the operations of Ma Foi, through its December 2007 US$5.14 billion acquisition of Vedior.[10][11] In April 2012, "Randstad India" replaced Ma Foi,[12] which by then had become a brand in the professional recruitment space.[13] Evolution of Ma Foi Strategic Consultants: 2012 - till dateWith Ma Foi, the founders gained a service spectrum that extended beyond recruitment[14] especially in strategic consultancy; and on 5 April 2012, they announced that brand Ma Foi would exit from HR consulting services with the launch of a new venture focusing on management consulting and education space - Ma Foi Strategic Consultants Pvt. Ltd.[1] The venture will have investments of over INR 25 crore in the first three years.[2] The new company got into an agreement with Randstad for using the brand Ma Foi for three years. Eventually, the brand would be bought over, depending on the legal approvals.[5] The company would set up two business management schools by 2013 end— in Chennai and Madurai. The eventual plan is to start a chain of management schools on a franchisee model.[1][2] Organisation and operationsIt is headquartered in Chennai, and employs over 50 employees. It is currently planning to acquire three to four companies and will open eight offices across the country.[1][2] Marketing and brandingMa Foi marketing campaigns have the slogan "From Managing People to Knowledge". ServicesThe company is in three verticals,[1][2]
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