Josta

Not to be confused with Jostaberry.

Josta

Type	Energy soft drink
Manufacturer	PepsiCo
Country of origin	United States
Introduced	1995
Discontinued	1999
Related products	Vault Bawls Surge Jolt

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.

A Pepsi, Ireland based company, PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY has registered Josta as a soda and beer trademark in the US as of March 2023. No logo is yet shown.[3]

Advertising

Josta used the slogan, "better do the good stuff now." In a commercial for Josta, an old man speaks to a younger man; the older man tells the younger man about his life as a youth, and how he wished he had more fun.[4]

Popular culture

A Josta drink appears in the 2021 Disney+ series Loki.[5]

An advertising poster for Josta appears in Madison Square Garden in the 1998 film Godzilla.

References

1. McLaren, Carrie (January 20, 1999). "Should I?". stayfreemagazine.org. Retrieved June 6, 2011.
2. Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands' fans loyal". The Atlanta Journal-Constitution.
3. "Save Josta Home Page". savejosta.org. Archived from the original on April 23, 2014. Retrieved May 6, 2013.
4. Josta Archived 2014-12-15 at archive.today at snackmemory.com
5. Bedard, Mike (2021-06-09). "The Loki Easter Egg That Will Delight '90s Kids". Looper.com. Retrieved 2021-06-09.