Miss Vickie's

Miss Vickies
Product typePotato chips
OwnerPepsiCo
Produced byFrito-Lay
CountryCanada
Introduced1987; 37 years ago (1987)
MarketsNorth America, Europe
Websitemissvickies.ca

Miss Vickie's is a Canadian brand of potato chips made by Frito-Lay in the United States and Canada. The chips are kettle cooked and come in a variety of flavours. They are sold in Canada, Europe, and the United States. Originating on a farm from a recipe her mother had given to her, company co-founder Vickie "Miss Vickie" Kerr slightly altered her inherited recipe by adding peanut oil to the potato chips, but they are no longer cooked in peanut oil today.

History

The recipe originated with Vickie and Bill Kerr, at their potato farm in New Lowell, Ontario.[1] The chips saw their debut at the 14th annual Alliston Potato Festival in 1987, gained quick popularity amongst festival attendees and completely sold out. Over the next few years, the chips were produced and marketed from Pointe-Claire, Quebec, and became popular throughout all of Canada, holding 1% of the national market.[2]

On February 1, 1993, Miss Vickie's was purchased by Hostess Frito-Lay.[3]


Flavours

Miss Vickie's currently sells 8 different flavours of chips including: Sea Salt Original, Jalapeño, Sea Salt and Vinegar, Smokehouse BBQ, Honey mustard, Applewood Smoked BBQ, Spicy dill pickle and Sour Cream Herb & Onion. The Canadian market also has an All Dressed and Spicy Ketchup flavour.

Customers can purchase selected flavours in individual bags and a collection of flavours in assorted boxes.

References

  1. ^ Watson, Julie V. (2004). How women make money: inspirational stories and practical advice from successful Canadian entrepreneurs. Dundurn Press. pp. 200–202. ISBN 978-1-55002-493-7.
  2. ^ Kearney, Mark; Randy Ray (2002). "Vickie Kerr: Miss Vickie's Potato Chips". I know that name!: the people behind Canada's best-known brand names from Elizabeth Arden to Walter Zeller. Dundurn Press. pp. 139–141. ISBN 978-1-55002-407-4. Retrieved January 6, 2019.
  3. ^ Staff. "Hostess buys out Vickie". Strategy. Retrieved January 6, 2019.


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