Jirón Gamarra

Jirón Gamarra
Other
The street in 2020
Part of	Barrios Altos
Namesake	Agustín Gamarra
From	Grau Avenue
To	Mexico Avenue
Website	www.gamarra.com.pe

Jirón Agustín Gamarra^[1] is one of the main streets of the district of La Victoria, also forming part of the neighbourhood of Barrios Altos, itself part of the historic centre of Lima, Peru. Over forty blocks long,^[2] it is best known for the Gamarra Commercial Emporium,^[3] which houses fashion stores and textile manufacturing workshops.

History

For some 120 years, Gamarra was a residential street in what was then known as Villa Victoria that ran parallel to Aviación Avenue until the 1950s. Commerce in the avenue started in the late 19th century and early 20th century, starting when the Italian Bartolomé Boggio and American Enrique Price founded the Santa Catalina textile factory in 1889, hiring 300 people, among them 160 women, at a time where the Walls of Lima still stood before being replaced by Miguel Grau Avenue. By the 1950s, Arab and Jewish families had also established themselves in the area, with some Chinese also moving in later.^[1]

The shopping centre grew with two different migration waves that reached Lima in the 20th century: in 1948 and in 1970, with the latter immigrants moving into nearby San Cosme hill, which allowed them to reach the area easily. In the 1980s and 1990s, the area became extremely disorganised due to being swearmed with street vendors, influenced by the crisis at the time, only being removed in 1999. The measure, initially successful, was ultimately temporary.^[4]

The area has also seen its share of crime and terrorism, the latter during the internal conflict in Peru and the former in the form of extortionists.^[4]

Shopping Centre

The street is best known for the Gamarra Commercial Emporium (Spanish: Emporio Comercial de Gamarra), the largest of its kind in the country.^[4]^[5] Despite its informality, the emporium is considered an important driving force of the economy of Peru, as its employs over 71,000 people, mostly in the textile industry.^[6] The square metre in the Gamarra area has a value of at least US$8,000, reaching prices of US$20,000 in some places.^[7]

In 2018, Gamarra Moda Plaza (GAMA), a formal shopping mall, was opened in the area.^[8] The project had been announced four years prior, with retail chains Saga Falabella and Ripley S.A. joining the project the same year.^[9] In October 2015, Peruvian newspaper Gestión announced that the project had a cost of S/. 435 million.^[10]

References

^ ^a ^b Costa Aponte, Francisco (2018). Características de las Empresas del Emporio Comercial de Gamarra, 2017 (in Spanish). Instituto Nacional de Estadística e Informática. pp. 9–11.
^ "PERU: Gamarra, el mercado informal mas grande de América Latina". Inter Press Service. 1996-05-28.
^ "Gamarra entrepreneurs embark on journey to export at Peru Moda Deco 2023". Andina. 2023-09-22.
^ ^a ^b ^c Coba, Kenyi (2019-03-14). "Gamarra: ¿cómo surgió el emporio comercial que hoy busca librarse de los ambulantes?". El Comercio.
^ "¿Te has preguntado como inició Gamarra? Te contamos toda la historia del emporio comercial más grande del Perú". El Popular. 2023-02-25.
^ "Gamarra: ¿cómo un grupo de peruanos creó en Lima el mayor emporio comercial textil de Sudamérica?". La República. 2023-03-25.
^ Rosado, Roberto; Abarca, Karina (2016-08-20). "Metro cuadrado en Gamarra cuesta como mínimo US$ 8 mil". Gestión.
^ "Gama, el mall del emporio comercial de Gamarra abriría en los primeros meses del 2018". PerúRetail. 2017-12-13.
^ "Saga y Ripley ingresarán a Gamarra en nuevo proyecto comercial". El Comercio. 2014-11-24.
^ "Proyecto Gamarra Moda Plaza de S/ 435 millones terminará de construirse a fines del 2017". Gestión. 2016-10-17.

Streets of Lima

Avenues

Streets

Promenades

Bridges

Highways

Transport

Current	Urban Transport Authority Lima and Callao Metro Metropolitano Integrated Transport System Corredores complementarios
Former	ENATRU Lima Tramway

Italics indicate former names in common use
Some streets also cross into neighbouring Callao
See also: Transport in Lima

v t e Lima landmarks
Pre-Columbian buildings	Huaca Huallamarca Huaca Pucllana Huaca Santa Catalina Pachacamac Puruchuco
Colonial buildings	Balconies of Lima Basilica and Convent of Nuestra Señora de la Merced Monument Plazoleta Basilica and Convent of San Francisco Catacombs Basilica and Convent of San Pedro Basilica of Santo Domingo Plazuela Casa de Aliaga Casa de Divorciadas Casa de Osambela Casa de Pilatos Casa del Oidor Casa Goyeneche Casa Hacienda Punchauca Casa Matusita Casa O'Higgins Casa Riva-Agüero Casona of the National University of San Marcos Museum of Archaeology and Anthropology Museum of Art Theatre Cathedral Basilica of Lima Sanctuary Cementerio Presbítero Matías Maestro Cripta de los Héroes Church of Jesus, Mary, and Joseph Church of Saint Catherine of Siena Church of Saint Lazarus Church of the Good Death Church of the Holy Christ of Wonders Church of the Orphans Church of Our Lady of Copacabana Church of Our Lady of Mount Carmel Church of Our Lady of Patronage Church of Saint Anne Church of Saint Augustine Church of Saint Liberata Church of Saint Mary Magdalene Convent of Our Lady of the Angels Cuartel Barbones Fort of Santa Catalina Iglesia de la Recoleta Mogrovejo Hospital Monastery of Saint Rose of Lima National Mint of Peru Palacio de la Magdalena Palacio de Torre Tagle Panteón de los Próceres Plaza de toros de Acho Real Felipe Fortress Royal College of the University of San Marcos Royal Hospital of Saint Andrew Sanctuary and Monastery of Las Nazarenas Sanctuary of Saint Rose of Lima Seminario de Lima St. Clare's Monastery Mill St. Sebastian's Church Trinitarian Church Walls of Lima
Other touristic buildings	Archbishop's Palace Association of Amateur Artists Atlas Building Bar Cordano BBVA Building Begonias Tower Casa Arenas Loayza Casa de Correos y Telégrafos Casa de las Trece Monedas Casa del Pueblo Casa Fernandini, Lima Casa Fernandini, Santa María del Mar Casa Roosevelt Casa Rusa Casa Sal y Rosas Casa Suárez Chinatown Arch Chocavento Tower Church of Our Lady of the Forsaken Club de la Unión Club Nacional Country Club Lima Hotel Cristo del Pacífico Delfines Hotel & Convention Center Desamparados station Diez de Octubre School Eduardo Dibos Colosseum El Ángel Cemetery Gamarra Government Palace Obelisk Gran Hotel Bolívar Gran Hotel Maury Guadalupe College Hermitage of Barranco Hospital Civil de la Misericordia Hotel Crillón Immaculate Heart of Mary Church Monument Institute of Hygiene Interbank Building Javier Alzamora Valdez Building La Atarjea La Colmena Building La Rosa Náutica Larcomar Teatro La Plaza Library of Congress Lima Civic Center Legislative Palace Lima Convention Center Lima Stock Exchange Building Luis Gálvez Chipoco Stadium Mesa Redonda Monumental Stadium Morro Solar War Monument Mosque of Lima National Geographic Institute National Library of Peru National Maternal Perinatal Institute National Stadium of Peru Palacio de la Exposición Palacio de Miraflores Palacio Municipal Palace of Justice Petroperú Building Public Ministry of Peru Quinta Heeren Quinta Leuro Quinta Presa Rospigliosi Castle Saint Thérèse of the Child Jesus Church Sheraton Lima Historic Center Stone of Taulichusco The Westin Lima Hotel & Convention Center Torre Banco de la Nación
Museums and theatres	Aeronautical Museum Bodega y Quadra Museum Canout Theatre Casa Grau Naval Museum Combatants of the Morro de Arica Museum DIRCOTE Museum Gold Museum of Peru and Arms of the World Gran Teatro Nacional José Carlos Mariátegui Museum Larco Museum Lima Art Museum Metropolitan Museum Morro Solar Planetarium Municipal Theatre Museum Museum of Congress and the Inquisition Museum of Contemporary Art Museum of the Brain Museum of the Central Reserve Bank of Peru Museum of Elections and Democracy Museum of Italian Art Museum of Natural History National Afro-Peruvian Museum National Museum of Archaeology, Anthropology and History National Museum National Museum of Peruvian Culture Naval Museum Pinacotheca of Lima Teatro Colón Teatro Municipal Teatro Peruano Japonés Teatro Segura
Squares and promenades	Cinco esquinas Jirón de la Unión Pasaje Olaya Monument Paseo de los Héroes Navales Las llamas La yunta Paseo Colón Columbus Statue Pizza Blvd. Plaza de la Bandera Plaza Bolívar Plaza Bolognesi Plaza de la Democracia Plaza Dos de Mayo Plaza Francia Statue of Liberty Plaza Grau Monument Plaza Italia Plaza José Faustino Sánchez Carrión Plaza Manco Cápac Monument Plaza Mayor Fountain Plaza Perú Plaza Ramón Castilla Monument Plaza San Martín Lamp of the Three Graces Plazuela de las Artes Plazuela del Teatro Monument
Parks and zoos	Alameda Chabuca Granda Alameda de los Descalzos Museum Bridge of Sighs Campo de Marte Monument Costa Verde Pan-American Complex El Olivar Friendship Park Cultural Centre Museum Heroes of Independence Park Huachipa Zoo Malecón de Miraflores Love Park Villena Bridge Medicinal Botanical Garden Kennedy Park Lachay National Reserve Pantanos de Villa Wildlife Refuge Parque de la Exposición Fountain Parque de La Muralla Pizarro statue Parque de la Reserva Parque de las Leyendas Paseo de Aguas Plazuela Chabuca Granda Monument Reducto № 2 Museum University Park Clock
Education	Antonio Ruiz de Montoya University Cayetano Heredia University Federico Villarreal National University National Superior Autonomous School of Fine Arts Cultural Centre National University of Engineering National University of San Marcos Officers' School of the National Police of Peru Peruvian University of Applied Sciences Pontifical Catholic University of Peru Raúl Porras Barrenechea Institute Ricardo Palma University Technological University of Peru University of Engineering and Technology Campus University of Lima
Health	Archbishop Loayza National Hospital Dos de Mayo National Hospital Edgardo Rebagliati Martins National Hospital San Bartolomé National Hospital Víctor Larco Herrera Hospital
Nearby areas with beaches	Ancón Callao Base Port Chancay Chorrillos La Herradura Miraflores La Pampilla Pucusana
Former	Banco Comercial Barranco Lake Barranco Zoo Cabildo of Lima Casa Alcántara Casa Marcionelli Casa Oechsle Casa Tenaud Church of Our Lady of the Forsaken Church of Saint Mary of Charity Cine Tauro El Sexto Prison Gate of Lima Giacoletti Building Great Clock of Lima Hipódromo de San Felipe Hipódromo de Santa Beatriz Lima Penitentiary Limatambo Airport Limatambo Building Marsano Palace Moorish Arch Museo de la Nación National Stadium San Jorge Prison San Martín barracks Venetian Palace Saint Paul's College Viceregal Palace