Hana to Yume (花とゆめ, "Flowers and Dreams"), also known as HanaYume (花ゆめ), is a semi-monthly Japanese shōjo manga magazine published by Hakusensha on the 5th and 20th of every month. The magazine is B5-size, and always comes with furoku or free supplements, such as drama CDs, pencil boards (shitajiki), manga anthologies, stationery, and calendars. Hana to Yume was ranked 4th by Japanese girls as their favourite manga anthology in a survey conducted by Oricon in 2006.[2][3]
Hana to Yume also has several other magazines under its name, such as The Hana to Yume, Bessatsu Hana to Yume, Shōnen Hana to Yume, and Trifle by Hana to Yume.
About
Any series which are serialized in Hana to Yume will be collected into tankōbon under the imprint, Hana to Yume Comics (花とゆめコミックス). While series from related magazines like Bessatsu Hana to Yume, LaLa, LaLa DX, and Melody are also published under the same imprint, certain series from Melody are published under a different imprint, Jets Comics (ジェッツコミックス).
The readers have been 95% female. Its demographic consists of 4% of readers under 13, 62.2% for 13–18 years old, 18.6% for 19–23 years old, and those who are 24 and older comprising the remaining 15.2%.[4]
History
Hana to Yume began its publication as a monthly magazine in May 1974, with Kazuko Koyeno's illustration as the cover, with the price of 200 yen. However, in January 1975, its publication was changed from a monthly to a semi-monthly published magazine. The recent price has been 370 yen.
In 1976, two years after Hana to Yume was first published, LaLa (previously known as Hana to Yume LaLa) was created as a sister magazine to Hana to Yume. It later became its own independent magazine with a sister magazine of its own, LaLa DX.
In 2009, the magazine celebrated its 35th anniversary and collaborated with Yahoo! Japan Comic, which digitally distributes the magazine's serialized manga. Glass Mask by Suzue Miuchi and Hanazakari no Kimitachi e by Hisaya Nakajō are among the 235 titles available to be read online.[5] To commemorate the magazine's anniversary, there was an internet radio broadcast streaming at Yahoo! Japan for an hour and a half. Suzue Miuchi was the guest in the second episode of the radio show, broadcast on May 4, 2009.[6]
In 2020, it was announced that various issues will be delayed or combined due to the COVID-19 pandemic.[7]
Hana to Yume Guide Book
Hana to Yume Guide Book (花とゆめ GUIDE BOOK) was published and released together with a set of embossed stickers in issue No. 1 of the magazine in 2002 as a furoku to commemorate the magazine's 35th anniversary.
The book contains summaries of titles serialized in the magazine since its inception to April 2009. It also has well-wishing messages from 22 manga artists, among of them are Noriko Sasaki, Natsuki Takaya, Marimo Ragawa, Saki Hiwatari, Suzue Miuchi, Hisaya Nakajo, and Nanpei Yamada who have been serializing their work in the magazine. There is also a special quiz and section containing a history of the magazine together with a chronology of domestic topics since the publication of their magazine.[8]
Circulation numbers
In 2004, Hana to Yume had a circulation of 300,416 copies. In the following year, sales figures dropped to 295,208. In 2006, the sales of Hana to Yume were higher at 289,375 copies, while its competitor, Sho-Comi, had only 260,218 copies.[9] As in 2009, sales declined to 226,542 copies.[10]
^山岸凉子、バレエマンガの金字塔「アラベスク」完全復刻. Natalie (in Japanese). March 23, 2010. Retrieved April 17, 2010. 第1部は1971年よりりぼん(集英社)にて、第2部は花とゆめ(白泉社)にて連載された。
^"Viz Announces news titles". Anime News Network. July 21, 2003. Retrieved April 6, 2010. The manga was written by Saki Hiwatari and first serialized in the Hana to Yume magazine and published as graphic novels from 1987 to 1994 by Hakusensha, Inc. Tokyo.