Abstract: This research aims to determine the Effect of Perceived Service Quality and Switching Cost on Customer Loyaly in the IM3 Ooredoo Users in Indonesia. This research is a descriptive verification research, using explanatory survey method by simple random sampling technique with 150 respondents and the data were analized by multiple regression analysis with the help of SPSS 24.0. The outcome of this study indicate that the concept of perceived service quality is fairly high category, the concept of switching cost is fairly high category, the concept of customer loyalty is fairly high category, and the customer loyalty is influenced by both perceived service quality and switching cost.Keywords: Perceived Service Quality; Switching Cost; Customer Loyalty
| Published by | Universitas Pendidikan Indonesia |
| Journal Name | Journal of Business Management Education (JBME) |
| Contact Phone | +628154688444 |
| Contact Name | Yusuf Murtadlo Hidayat, M.Stat |
| Contact Email | jbme@upi.edu |
| Location | Kota bandung, Jawa barat INDONESIA |
| Website | JBME| https://ejournal.upi.edu/index.php/JBME| |
| ISSN | ISSN : 27153045, EISSN : 27153037, DOI : 10.17509/jbme, |
| Core Subject | Economy, Education, |
| Meta Subject | Economics, Econometrics & Finance, Education, |
| Meta Desc | Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship. |
| Penulis | Hidayaturrakhma, Dhia Annisa , Tarmedi, Eded , Lisnawati, Lisnawati |
| Publisher Article | Business Education Program of Universitas Pendidikan Indonesia |
| Subtitle Article | Journal of Business Management Education (JBME) Vol 4, No 2 (2019) |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ejournal.upi.edu/index… |
| DOI | https://doi.org/10.17509/jbme.v4i2.… |
| DOI Number | DOI: 10.17509/jbme.v4i2.21375 |
| Download Article [1] | https://ejournal.upi.edu/index.php/JBME/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan PENGARUH PERCEIVED SERVICE QUALITY DAN SWITCHING COST TERHADAP CUSTOMER LOYALTY
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