This research was conducted with the aim of (1) testing and analyzing the effect of simultaneous marketer competence, product quality, service quality, and customer satisfaction on the decision to repurchase XSAVAY Advertising Solo products, (2) testing and analyzing the influence of marketer competence, product quality, service quality, and customer satisfaction with the decision to repurchase XSAVAY Advertising Solo products and (3) testing and analyzing the effect of partial marketer competence, product quality, and service quality on the decision to repurchase XSAVAY Advertising Solo products with moderation of customer satisfaction. This research is a quantitative descriptive study, taking a population of 120 people, namely the number of consumers who purchase merchandise at XSAVAY Advertising from January 2018 until December 2018, and the number of samples is 92 respondents. The data collection method in this study used a questionnaire as a tool to obtain data regarding purchasing decisions. The results showed (1) there was a simultaneous effect of marketer competence, product quality, service quality, and customer satisfaction on the decision to repurchase XSAVAY Advertising Solo products, (2) there was a partial influence of marketer competence, product quality, service quality, and customer satisfaction towards the decision to repurchase XSAVAY Advertising Solo products and (3) there is a partial effect on marketer competence, product quality, and service quality, on the decision to repurchase XSAVAY Advertising Solo products with moderation in customer satisfaction.
| Published by | Sekolah Tinggi Ilmu Ekonomi LMII |
| Journal Name | Jurnal Manajemen |
| Contact Phone | - |
| Contact Name | Togu Harlen Lumbanraja |
| Contact Email | - |
| Location | Kab. deli serdang, Sumatera utara INDONESIA |
| Website | jm| http://ejournal.lmiimedan.net/index.php/jm| |
| ISSN | ISSN : 23016256, EISSN : 26151928, DOI : -, |
| Core Subject | Economy, Social, |
| Meta Subject | Economics, Econometrics & Finance, Social Sciences, |
| Meta Desc | Jurnal Manajemen merupakan jurnal ilmiah yang dikelola oleh STIE-LMII Medan. Jurnal Manajemen menerima artikel ilmiah di bidang Ilmu Manajemen, mencakup Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasi, Manajemen Keuangan dan Perbankan, serta mencakup Akuntansi dan Kewirausahaan. |
| Penulis | Suparni, Iphut , Pawenang, Supawi , Istiatin, Istiatin |
| Publisher Article | Sekolah Tinggi Ilmu Ekonomi-LMII Medan |
| Subtitle Article | JURNAL MANAJEMEN Jurnal Manajemen Volume 5 Nomor 2 (2019) |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.lmiimedan.net/… |
| DOI | http://download.garuda.ristekdikti.… |
| DOI Number | Full PDF (500.788 KB) |
| Download Article [1] | http://ejournal.lmiimedan.net/index.php/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan KOMPETENSI PEMASAR, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP PEMBELIAN ULANG DENGAN MODERASI KEPUASAN KONSUMEN (Studi Kasus XSAVAY Advertising Solo)
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