Purpose - to find out the description of the level of service, experience and repurchase intention in patients MD Clinic by Lazeta Skin Care Branch Kopo and obtained the findings of the magnitude of the influence of dimensions of service experience in shaping the repurchase intention in patients MD Clinic by Lazeta Skin Care Branch Kopo.Design/methodology/approach - This type of research used are descriptive, verifikatif. The method used was explanatory survey with simple random sampling techniques and sample number of 200 respondents. Data analysis technique used is a structural model with equal tools computer software SPSS AMOS 22.0.Findings - Based on the research done as a whole , the size of the influence each variable latent directly ( standardize direct effect ) or indirectly ( standardize indirect effect and the total effect ( standardizes total effect that variable dimensions service experience have a direct influence in forming repurchase intention of 0.769 . Service experience as variables influential dominant must remain controlled directly by company Originality / value - The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study Keywords: service experience, repurchase intention, skin care, beauty care Article Type: Research Paper
Published by | Universitas Pendidikan Indonesia |
Journal Name | Journal of Business Management Education (JBME) |
Contact Phone | +628154688444 |
Contact Name | Yusuf Murtadlo Hidayat, M.Stat |
Contact Email | jbme@upi.edu |
Location | Kota bandung, Jawa barat INDONESIA |
Website | JBME| https://ejournal.upi.edu/index.php/JBME| |
ISSN | ISSN : 27153045, EISSN : 27153037, DOI : 10.17509/jbme, |
Core Subject | Economy, Education, |
Meta Subject | Economics, Econometrics & Finance, Education, |
Meta Desc | Journal of Business Management Education (JBME) with the registered number e-issn 2715-3037 and p-issn 2715-3045 is an online journal of undergraduate student in Pendidikan Bisnis, Fakultas Pendidikan Ekonomi dan Bisnis, Universitas Pendidikan Indonesia. Publishing every three times a year in May, September and December. Journal of Business Management Education contains scientific papers and or part of the thesis of undergraduate students. The primary editorial objective of the Journal of Business Management Education (JBME) is to provide a forum for the dissemination of theory and research in all areas of education, business, management, and entrepreneurship which would be of interest to academics and practitioners. The Scope of our journal includes marketing management, human resources management, financial management, operational management, strategic management, entrepreneurship. |
Penulis | Aghnia, Nisa , Wibowo, Lili Adi |
Publisher Article | Business Education Program of Universitas Pendidikan Indonesia |
Subtitle Article | Journal of Business Management Education (JBME) Vol 2, No 2 (2017) |
Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
View Article | https://ejournal.upi.edu/index… |
DOI | https://doi.org/10.17509/jbme.v2i2.… |
DOI Number | DOI: 10.17509/jbme.v2i2.5982 |
Download Article [1] | https://ejournal.upi.edu/index.php/JBME/… |
Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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