Foster Blake has published work in magazines since 2002. She was deputy editor of Mania Magazine, Smash Hits Magazine, and beauty director at Cosmopolitan, Harper’s Bazaar, and the beauty website primped.com.au, which was acquired by News Corp in 2015. In addition, she has written the relationship advice column for Cosmopolitan since 2009, and wrote columns for Sunday Style magazine from 2013 until 2015. She started a beauty blog called fruitybeauty in 2006, and in 2015 it merged with her new site, zotheysay.com.
Foster Blake has written 17 books[4] and one audiobook. She is primarily published by Penguin Books Australia.[5] Five non-fiction: Amazing Face, a beauty tips and tricks guide; Textbook Romance, a relationship advice book for young women co-authored with her husband Hamish Blake; and Break-Up Boss, which offers practical advice for the brokenhearted, Amazinger Face and Love!. She has also published five novels: Air Kisses, Playing The Field, The Younger Man, The Wrong Girl and Things Will Calm Down Soon.[6] In 2020, she released Clean Slate, a novella audiobook narrated by Stephen Curry and published by Audible.[7]
In 2017, she published her first children's picture book, No One Likes a Fart. It won the 2018 Australian Book Industry (ABIA) Awards Children's Picture Book of the Year.[8] In 2020, Foster Blake published her second children's book, Back to Sleep, which was followed by Fart and Burp are Superstinkers in 2021, Scaredy Bath and Battle Mum in 2022, Fart's Favourite Smells in 2023, and The Best Present Ever in 2024.[9]
In November 2015, Network Ten announced it would screen a television show called The Wrong Girl in 2016, which was based on her novel of the same name.[10][11] It ran for two seasons.
Business
In April 2014, Foster Blake launched a skincare brand, Go-To.[12][13] In 2016, she launched a men's skincare line, Bro-To, and in 2019 she launched a children's bath and body range, Gro-To. In August 2021, BWX Group purchased a 50.1 per cent stake in Go-To for $89 million.[14] BWX went into voluntary administration in April 2023 and, in December 2023, Foster Blake and Go-To co-founder Paul Bates bought back BWX's stake in Go-To.[15][16]
Other work
She launched a break-up app called Break-Up Boss in April 2017, which donates 10% of every sale to Safe Steps. She published the Break-Up Boss book in April 2018.
In December 2012, Foster Blake married Australian TV and radio personality Hamish Blake in a private ceremony at Wolgan Valley, New South Wales, Australia.[19] They have one son, Sonny Donald Blake, born 10 May 2014, and one daughter, Rudy Hazel Blake, born 17 July 2017.[20][21]