WORC (AM)

WORC
Worcester, Massachusetts; United States;
Broadcast area	Central Massachusetts
Frequency	1310 kHz
Branding	La Mega 106.1
Programming
Language(s)	Spanish
Format	Tropical music
Ownership
Owner	Gois Broadcasting LLC
Sister stations	WNEZ; WLAT; WAMG; WKND; WLLH;
History
First air date	February 14, 1925; 99 years ago
Former call signs	WKBE (1925–1929); WORC (1929–1930); WORC-WEPS (1930–1933);
Former frequencies	1310 kHz (1925–1928); 1200 kHz (1928–1933); 1280 kHz (1933–1941);
Call sign meaning	Worcester
Technical information
Licensing authority	FCC
Facility ID	15858
Class	B
Power	5,000 watts (day); 1,000 watts (night);
Transmitter coordinates	42°13′19.34″N 71°49′0.26″W / 42.2220389°N 71.8167389°W
Translator(s)	106.1 W291DB (Worcester)
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.mimusicaboston.com/megaworcester

WORC (1310 kHz) is an AM radio station in Worcester, Massachusetts, United States, owned by Gois Broadcasting. The station broadcasts at a transmitter power output of 5,000 watts during the day and 1,000 watts at night, and serves central and eastern Massachusetts. Since January 2005, the station has been broadcasting full-time in Spanish with a tropical music format. The station is the only full-time Spanish-language station serving central Massachusetts, especially Worcester's rapidly increasing Latino population. WORC's programming is also heard on translator station W291DB (106.1 FM).

History

A one-time affiliate of both the CBS and ABC radio networks, WORC from 1955 until 1984 had a top 40 format. In late 1984, the station began programming country music. When the station was purchased by The Davis Advertising Company of Worcester in 1989, the format became oldies, as management attempted to re-create the excitement of WORC's early rock and roll years. By August 1994, the oldies format was gradually being phased out in favor of a talk format. Davis eventually sold WORC to the present owners who instituted the current format.