In 2010, the loyalty program for PRIDE regular customers started. The company won a number of tenders for the supply of fuel for large state and international enterprises, including SJSC "Motor Roads of Ukraine", "Ukrposhta", mining and processing plant "MetInvest", "ArcelorMittal", "Energoatom", "Ukrzaliznytsia".[8][9][10]
In 2011, the chain had more than 400 filling stations in Ukraine.
In 2013, WOG started sales of diesel fuel of the new generation MUSTANG +.
In 2014, the project "The coffeest coffee" was launched.[11][12][13]
The same year WOG held a presentation of a branded gas LPG MUSTANG.[14]
In 2015, WOG Cafe in Kyiv was opened, which operates outside filling stations.[15]
In 2019, WOG Cafe was opened at the airports of Lviv and Odesa. At the end of the year, there were more than 150 electric chargers in the network, including 37 supercharges.[21][22][23]
Chain
Filling stations are represented in 24 regions of Ukraine. As of 2020, the number of employees is 7,000.[24]
Structure
WOG includes 20 oil depots and more than 400 filling stations in Ukraine, 368 WOG Cafe, 245 WOG Market. WOG Cafe is also available at 4 airports in Ukraine (Kyiv (Boryspil, Zhulyany), Odesa, Lviv) and on Intercity and Intercity + Ukrzaliznytsia trains.[25][26]
Management
WOG belongs to the Continuum fuel and industrial group, which was owned by the main shareholder of WOG Igor Yeremeyev.[27]
After his death in 2015, his children became shareholders of the company together with Stepan Ivakhiv and Sergii Lagur.[28]
2009 — WOG brand is recognized as the most expensive among national brands in the field of "Fuel and Energy" ($ 26.9 million).
2010 — the WOG brand was recognized as the most expensive among national brands in the field of "Fuel and Energy" ($ 33.2 million) according to MPP Consulting.
2010-2014 — winner of the nomination "Chain of gas stations of the year" according to the version of "Choice of the Year" in Ukraine.
2015 — WOG Cafe won the award in the nomination "Innovation of the Year" business award "Private Label 2015".[34]
2016 — the highest capital index of the brand (3.11 - high) according to the marketing research of the international company Nielsen.[35]
2018 — 30 position in the rating "TOP-100 most expensive brands of Ukraine" according to MPP Consulting.[36]
2020 — victory in the nomination "Most Recognizable VTM of the Year" of the National Business Award "Private Label 2020".[37][38]
WOG is the second largest oil and gas energy company by sales volume after OKKO for the second year in a row in 2022. [39]
Other activities
The company is implementing the charity project "Road of Good" (Ukrainian: Дорога добра) to help purchase and repair of equipment in medical institutions.[40][41][42][43]
In 2020, during the Covid-19 pandemic, the company participated in a joint program with the taxi service Uklon#TaxiForDonor and, with the assistance of the DonorUA and #WorthLife foundations, provided 20,000 donor trips to blood centers.[44][45][46][47]
The same year WOG started providing 6-8 square meters at gas stations for the stands of small and medium-sized businesses within the project "Opening new opportunities for small and medium-sized businesses".[48][49][50]
In 2021, the company supported the "Batteries, give up" (Ukrainian: Батарейки, здавайтесь) initiative to collect and recycle used batteries.[51]
