WLTK

WLTK
New Market, Virginia;
Broadcast area	Harrisonburg, Virginia; Staunton, Virginia
Frequency	102.9 MHz
Branding	K-LOVE
Programming
Format	Contemporary Christian
Affiliations	K-LOVE
Ownership
Owner	Educational Media Foundation
Sister stations	WBTX, WNLR
History
First air date	1997
Former call signs	WEZI (1993–1997); WBHB-FM (1997–2001); WLTK (2001–present)
Former frequencies	103.3 MHz (1997–2012)
Technical information
Licensing authority	FCC
Facility ID	12600
Class	A
Power	2,050 Watts
HAAT	169 Meters
Transmitter coordinates	38°36′30.0″N 78°54′9.0″W / 38.608333°N 78.902500°W
Links
Public license information	Public file; LMS;
Webcast	WLTK Webstream
Website	WLTK Online

WLTK (102.9 FM) is a Contemporary Christian formatted broadcast radio station licensed to New Market, Virginia, serving the Harrisonburg/Staunton area. WLTK is owned and operated by Educational Media Foundation.^[4]

History

Originally starting on the 103.3 FM frequency, the station first took the callsign WEZI on September 15, 1993 and officially launched in 1997 with a Light Adult Contemporary format, branded as "EZ 103".

On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to Oldies, branded as "Bob 103.3", and later went by "B-103.3"

On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "Light 103.3" before changing to "X103 The Cross" in 2004. WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and Oldies format moved to 105.1 FM as part of a frequency swap that also moved WJDV from 105.1 FM to 96.1 FM.

On February 1, 2010, WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE music service, though continued to be locally owned.^[5]

On June 15, 2012, the owners of WLTK applied for and were granted a new broadcast license moving it from 103.3 to 102.9, but from the same location and tower, at the same power and over the same coverage area as previously.^[6] This move allowed a new broadcast station to launch on 103.3 from Wardensville, West Virginia.^[7] On June 19, 2012, WLTK officially switched frequencies from 103.3 to 102.9.

On May 1, 2017, Massanutten Broadcasting Company, Inc. sold WLTK to Educational Media Foundation for $600,000.