Victor was founded in 1968 by Chen Den-li (陳登立), producing badminton shuttlecocks which in two years topped the sales in Taiwan.[4][5] It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent.[6] In 1992, Victor opened its production center in Nanjing, Jiangsu.[7]
Chen Den-li died on 4 January 2024, at the age of 89.[5]
In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.[8]
Sponsorships
Victor supplies official materials for the following badminton athletes, teams, or associations:
^ abLi, Chien-chung; Kao, Evelyn (8 January 2024). "Victor badminton brand founder Chen Den-li dies at 89". Central News Agency. Retrieved 9 January 2024. Chen Den-li (陳登立), the founder of Victor, a world-renowned Taiwanese badminton and racket brand, passed away at his home on Jan. 4 aged 89, the company said Monday on its Facebook page. Chen was born in Changhua County in 1935. He founded Victor Rackets Industrial Corp. in 1968 and began producing shuttlecocks, which became bestsellers in Taiwan within two years, according to the company.
^"History". Victor Europe. Retrieved 26 March 2019.
