Valitut Palat

Valitut Palat

Categories	Family magazine
Frequency	Monthly
Publisher	Oy Valitut Palat
Founded	1945; 80 years ago (1945)
First issue	April 1945
Company	CIL Group
Country	Finland
Based in	Helsinki
Language	Finnish
Website	Valitut Palat

Valitut Palat is a monthly general-interest family magazine published in Helsinki, Finland. It is the Finnish edition of Reader's Digest.[1]

History and profile

Valitut Palat was started by Sanoma in 1945,[2][3] and the first issue appeared in April that year.[4] Eljas Erkko was instrumental in the establishment of the magazine, and his assistant Sirkka Ruotsalainen was the founding editor-in-chief.[4] Its publisher is Oy Valitut Palat[5] which was part of Reader's Digest Inc.[6][7] The Club Internacional del Libro group (CIL Group) acquired the Oy Valitut Palat on 30 April 2013.[8] The magazine has its headquarters in Helsinki and is published on a monthly basis.[9][10][11]

Valitut Palat supports both conservative values and modern technology.[12] During the Cold War period it functioned as a window for Finland to the West and was among the leading anti-communist publications in the country.[4] The Finnish-Soviet Union Association claimed that both Valitut Palat and Det Bästa, Swedish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[13]

The magazine covers content from its parent publication, Reader's Digest, but its material is adapted to the needs and cultural background of Finnish readers.[2]

Circulation

The first two issue of Valitut Palat sold 50,000 copies and 75,000 copies, respectively.[4] The magazine had a circulation of 100,000 copies in 1957.[4]

In 2007 the circulation of Valitut Palat was 223,300 copies.[14][15] Its circulation was 197,000 copies in 2009, 187,404 copies in 2010[5] and 177,578 copies in 2011.[16] In 2012 the circulation of the magazine was 157,979 copies.[17] Its 2013 circulation dropped to 131,663 copies.[18]

See also

• List of magazines in Finland

References

1. Ralf Kauranen (2015). "Transnationalism in the Finnish 1950s Debate on Comics". In Anne Magnussen; Erin La Cour; Rikke Platz Cortsen (eds.). Comics and Power: Representing and Questioning Culture, Subjects and Communities. Newcastle upon Tyne: Cambridge Scholars Publishing. p. 226. ISBN 978-1-4438-7505-9.
2. Ulla Hakala (2006). Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US. Turku: Turku School of Economics. ISBN 978-951-564-374-2.
3. "SanomaWSOY Corporation". Reference for Business. Retrieved 23 April 2015.
4. Marek Fields (2015). Reinforcing Finland's Attachment to the West: British and American Propaganda and Cultural Diplomacy in Finland, 1944-1962 (PhD thesis). University of Helsinki. pp. 112–113. hdl:10138/153952.
5. "Magazine Facts 2011" (PDF). Aikakaus Media. 4 April 2012. Archived from the original (PDF) on 4 March 2016. Retrieved 23 April 2015.
6. Doris Stockmann; Niklas Bengtsson; Yrjö Repo (December 2005). "The Book Trade in Finland" (PDF). Nordic Media. p. 16. Archived from the original (PDF) on 24 December 2010. Retrieved 23 April 2015.
7. "Subsidiaries of the Reader's Digest Association, Inc". sec.gov. Retrieved 28 August 2023.
8. "HPP advised Club Internacional del Libro group in the acquisition of Valitut Palat – Reader's Digest". HPP Law. 3 May 2013. Archived from the original on 18 June 2015. Retrieved 23 April 2015.
9. The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
10. Europe Review 2003/04: The Economic and Business Report (15th ed.). London: Kogan Page. 2003. p. 118. ISBN 978-0-7494-4067-1.
11. Foreign Trade: Basic Information Sources. July 1946. 1946. p. 41.
12. Jaakko Suominen; Jussi Parikka (2010). "Sublimated Attractions. The introduction of early computers in Finland in the late 1950s as a mediated experience". Media History. 16 (3). doi:10.1080/13688804.2010.483099. S2CID 147095338.
13. Marek Fields (2019). Defending Democracy in Cold War Finland. British and American Propaganda and Cultural Diplomacy in Finland, 1944–1970. Leiden: Brill. p. 117. doi:10.1163/9789004416420. ISBN 978-90-04-41642-0.
14. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
15. Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 23 April 2015.
16. "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 23 April 2015.
17. "Magazine Fact" (PDF). Aikakaus Media. 7 October 2013. Archived from the original (PDF) on 4 March 2016. Retrieved 23 April 2015.
18. "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 23 April 2015.

External links

• Official website