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Ulmart
The Ulmart company was a Russian private online retailer focused on e-commerce.[2] The company was founded in 2008 and is headquartered in Saint-Petersburg. Ulmart was leading Russian e-trade in 2013 by revenue (~ bln $1).[3] It filed for bankruptcy in January 2020, then liquidated its assets and shut down operations on March 1, 2020. [4] HistoryThe Ulmart project originated with Ultra Electronics.[5] Later, the Ulmart brand, as well as the platform and equipment of the Ultra Electronics merchandise network, were acquired by Kombrig.[6] On July 1, 2008, in St. Petersburg at Kondratievsky prospect 15, the company launched its first cybermarket.[7] In early 2009, Ulmart undertook the task of upgrading the equipment that was purchased from Ultra Electronics. During the same year, the company opened a full-format shop in Moscow, and the first Ulmart outposts.[8][9] In 2010, the company opened its second Cash & Carry store in St. Petersburg, located on Blagodatnaya Street.[10] In February 2013, the company launched a new version of the Ulmart website.[11] In the same year, the company's sales exceeded bln $1, and Ulmart topped the 20 Russian Major Online Shops according to Forbes.[12] In Spring 2014, Ulmart acquired a share in Dream Industries (the operator of the music service Zvooq and the book service Bookmate). These services were further integrated into the ulmart.ru platform.[13] In the fall of the same year, Ulmart bought out 100% of the shares of LLC Satellite Company, the manager of the No Limit Electronics (NLE) network (the major distributor of Tricolor TV).[14][15] In 2015, Ulmart was ranked third amongst the Russian major online companies according to Forbes, after Yandex and the Mail.ru Group. Its estimated value was bln $1.4. In 2016 Forbes decreased its estimate to bln $1.1.[2] In 2015, the company announced plans to hold an IPO in 2016.[16] At the St. Petersburg International Economic Forum it was announced to delay it to 2017. According to the management, an IPO would happen in very late case in 2018.[17] In November 2015, Ulmart opened the first major facility of the new format – the urban fulfillment center, which combined warehouse, and space for shopping, with an area of 22 500 sq m. the Facility is located on Pulkovskoe highway in St. Petersburg.[18] In November 2016, the company commissioned a second fulfillment center with an area of 52 000 sq. m. located at Piskarevskiy Prospekt in Saint-Petersburg.[19] In 2017, Ulmart, conjointly with the Fund "Recongress" organized official representative of Russian business at the world economic forum in Davos – "Russian house".[20] Owners and governance
ActivitiesBased on its performance in IH 2016, the company's logistical infrastructure encompasses over 400 facilities in various formats, located in 6 federal districts:
Ulmart facilities are situated in over 240 Russian cities (St. Petersburg, Moscow, Samara, Kazan, Krasnodar, Novorossiysk, Yekaterinburg and others). The aggregate production line of the company includes over mln 12 Stock keeping units.[21]
In 2009, Ulmart acquired the trademark and operational facilities of MicroXperts. This was originally a North American company for computer and server production, with its production facilities based in Russia since 1993.[29] The brand produces PCs, laptops, ultrabooks and monoblocks.[30] Since 2013, the company has used the ZIFRO brand for digital devices such as smartphones and tablets.[31][30] The company is also developing other brands, such as: Molecula (accessories for digital devices), Roadweller (automotive goods), Lemantino (goods for children), and Forhead (grills, greenhouses).[30] In 2016 Ulmart launched several projects working on the model of the marketplace: Wishni.ru, and Ulmart Global. In addition, the company also launched projects: Slivy.ru, Thelabels.ru, and shopping messenger "Alol". Ulmart also launched a marketplace for suppliers on its online storefront, customers could purchase goods directly from the warehouses of partners of the company.[32] SetupThe Ulmart Group of Companies consists of NJSC Ulmart, LLC Ulmart RSK, LLC Ulmart PZK, and LLC Ulmart Development.[33][34] Ratings2010–2012
2013
2015
2016
2017
References
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