Tocquigny

Tocquigny

Industry	Advertising
Founded	1980
Headquarters	Austin, Texas
Key people	Yvonne Tocquigny, Tom Fornoff
Website	www.ytbranding.com

Tocquigny (est. 1980) is an advertising and marketing consultancy in the United States. The full-service agency was sold in June 2015 and now operates as the Yvonne Tocquigny Branding Group.

History

Founded in 1980 as a design studio by Yvonne Tocquigny, the business grew into a full-service ad agency recognized primarily for its business-to-business and digital work.[1][2][3][4][5][6][7][8][9] Dell was one of the first blue chip companies to work with Tocquigny, starting in the early 1990s.[10][11] In 2015 the full-service Tocquigny agency was acquired by Memphis-based Archer Malmo.[12][13][14] In 2016 Tocquigny was reimagined as the virtual agency Yvonne Tocquigny Branding Group.[15]

Clients

Past and present client roster includes:[16][17][18][19][20][21][22]

• Accruent
• Applied Materials
• Caterpillar Inc.
• Dell
• Ergon, Inc.
• G2-Ops, Inc.
• InfoSnap
• Jeep
• LegacyTexas Bank
• NFP Advisor Services Group
• Qualico
• Regent University[23]
• Teradata[24]
• Tory Burch[25]
• World Vision International[26]
• World's Finest Chocolate

SXSW Involvement

At SXSW 2014 and 2015, Tocquigny hosted the "Tocquigny Taco Tour". Wrapping a bus and mounting a giant taco on the front, Tocquigny shuttled SXSW attendees from downtown Austin to various local taco shops during the festival.[27][28][29][30] The design work for the Taco Tour was awarded a HOW Magazine 2014 Promotion & Marketing Design Award and a 2014 Print Regional Design Annual Award.[31][32]

External links

• Official website of the Yvonne Tocquigny Branding Group
• Yvonne Tocquigny's Capital Factory mentor profile

References

1. "Double Digit Gainers: The B-to-B Awards". Agency Spy. 8 April 2008. Retrieved 17 December 2018.
2. "TheTop 50 Interactive Agencies". Adweek. 21 February 2005. Retrieved 17 December 2018.
3. "Tocquigny Named One of Top Interactive Agencies In US By B2B Magazine". PR Newswire. 15 August 2011. Retrieved 17 December 2018.
4. Maddox, Kate (8 March 2004). "Special Report: 2004 Top Agencies". Ad Age. Retrieved 17 December 2018.
5. Goodson, Scott (22 August 2012). "Top 100 Global Ad Agencies That Know Social Media and Google". Forbes. Retrieved 17 December 2018.
6. Castillo, Michelle (5 January 2015). "Tocquigny Gives the Ad People What They Want: Tacos and Beer". AdWeek. Retrieved 18 December 2018.
7. Swiatecki, Chad (12 September 2014). "New hires give established Austin agency fresh outlook". Austin Business Journal. Retrieved 18 December 2018.
8. "Direct Marketer Leads Tocquigny". AdWeek. 6 February 2006. Retrieved 18 December 2018.
9. Kaspar, Mary Alice (22 January 2006). "Tocquigny gets new space, new president, new direction". Austin Business Journal. Retrieved 18 December 2018.
10. LeClaire, Jennifer (30 October 2005). "On top of her game". Austin Business Journal. Retrieved 17 December 2018.
11. Heine, Christopher (11 July 2011). "Five Digital Shops in the Heartland". ClickZ. Retrieved 17 December 2018.
12. Corbet, Michelle (26 June 2015). "Archer Malmo expands to Austin, invests in digital with acquisition". Memphis Business Journal. Retrieved 17 December 2018.
13. Swiatecki, Chad (3 July 2015). "Behind the deal: Why a Memphis marketer acquired Austin's Tocquigny agency". Austin Business Journal. Retrieved 17 December 2018.
14. Grisales, Claudia (23 September 2016). "Memphis firm buys Austin digital ad agency Tocquigny". Austin American-Statesman. Retrieved 17 December 2018.
15. Anderson, Will (7 November 2016). "Austin's Yvonne Tocquigny ready for her second act as entrepreneurial marketer". Austin Business Journal. Retrieved 17 December 2018.
16. "Tocquigny Named Interactive Agency for World Vision". Business Wire. 8 November 2006. Retrieved 17 December 2018.
17. "Caterpillar selects Tocquigny for marketing projects". Ad Age. 14 March 2015. Retrieved 17 December 2018.
18. Lentini, Nina (6 October 2010). "Jeep's TripCast Taps Into Emotional DNA Of Brand". MediaPost. Retrieved 17 December 2018.
19. Barr, Greg (19 December 2016). "Austin wealth management firm set to soar after PE investment, move to new offices". Austin Business Journal. Retrieved 17 December 2018.
20. "Regent University Taps Tocquigny as Agency of Record". Business Wire. 5 December 2006. Retrieved 17 December 2018.
21. Bosman, Julie (26 April 2006). "Christian Message, Secular Messengers". The New York Times. Retrieved 17 December 2018.
22. J, Karen (15 March 2011). "How Teradata stood out in a crowded market". Ad Age. Retrieved 17 December 2018.
23. "Outstanding Achievement in Web Development". WebAwards. 2012. Retrieved 17 December 2018.
24. "The 2009 Eddie and Ozzie Award Winners". FOLIO. 1 December 2009. Retrieved 17 December 2018.
25. "Tory Daily by Tory Burch". The Webby Awards. 2013. Retrieved 17 December 2018.
26. Taplinger, Susan (15 October 2013). "International ECHO™ Awards Winners". DMA. Retrieved 17 December 2018.
27. Shea, Kait (3 April 2015). "Tocquigny takes food porn to the next level". Event Marketer. Retrieved 17 December 2018.
28. "Taco Tour Bus Touts Austin Fare". Spectrum News Austin. 17 March 2015. Retrieved 17 December 2018.
29. Rodriguez, Ashley (23 June 2014). "When it comes to ad towns, don't mess with Austin, Texas". Ad Age. Retrieved 18 December 2018.
30. Odell, Patty (21 April 2014). "Austin agency attracts attention with bus tour to local taquerias". Chief Marketer. Retrieved 17 December 2018.
31. Mays, Erin (12 May 2014). "Taco About Tocquigny". HOW Design. Retrieved 17 December 2018.
32. "Regional Design Annual 2014: Southwest". Print. 2014. Retrieved 17 December 2018.