Time Is Up (song)

"Time Is Up"
Single by Poppy featuring Diplo
from the album Am I a Girl?
B-side	"In a Minute"
Released	August 22, 2018
Genre	Electropop[1][2] dance-pop[3]
Length	3:31
Label	I'm Poppy Mad Decent
Songwriter(s)	Thomas Wesley Pentz Vaughn Oliver Titanic Sinclair Moriah Pereira Jasper Helderman Thomas Helsloot Tommy English Simon Wilcox
Producer(s)	Thomas Wesley Pentz Jasper Helderman Thomas Helsloot Vaughn Oliver
Poppy singles chronology
"In a Minute" (2018) "Time Is Up" (2018) "Fashion After All" (2018)
Diplo singles chronology
"Sun in Our Eyes" (2018) "Time Is Up" (2018) "Close to Me" (2018)
Music video
"Time Is Up" on YouTube

"Time Is Up" is a song by American singer Poppy, featuring American music producer Diplo. It was released by Mad Decent on August 22, 2018 as the second single from Poppy's second studio album Am I a Girl? (2018). It was written by Poppy, Simon Wilcox, Titanic Sinclair, Tommy English and its producers Diplo, Jasper Helderman, Thomas Helsloot and Vaughn Oliver.

It is an electropop and dance-pop song about the end of humans and the rise of robots. The cover art features Poppy with electrode patches on her head, which is also a recurring scene in the music video.[1] The music video was released along with the song.[4]

Reception

Idolator's Mike Wass called the song an "apocalyptic electropop anthem about the end of the human race", and noted Poppy's robotic vocal delivery as well as the song's "ominous" chorus.[2] Steph Evans of Dancing Astronaut said the song is "infectious modern pop underlined by Diplo's production".[5]

Promotion

Poppy teased her collaboration with Diplo on social media in August, posting an image of her with the electrode patches on her temples from the music video.[1] She first performed the song on television in September 2018 in an appearance on The Late Late Show with James Corden.[6]

Music video

The music video was directed by Titanic Sinclair and released in August 2018, and features Poppy giving a pill to various human test subjects.[7] It depicts a retelling of Poppy's rise to fame in a futuristic dystopian world.[5] Idolator called the video "suitably chilling" to match the song.[2] It has received over seven million views on YouTube since its release.[6]

Track listing

Digital download[8]

No.	Title	Length
1.	"Time Is Up" (featuring Diplo)	3:31

Die-cut picture disc[9]

1. "Time Is Up" (featuring Diplo)
2. "In a Minute"

Release history

Release dates and formats for "Time Is Up"

Region	Date	Format(s)	Label	Ref.
Various	August 22, 2018	Digital download streaming	Mad Decent	[8]
	November 5, 2018	LP		[9]

References

1. Brandle, Lars (August 14, 2018). "Poppy Teases Diplo Collaboration With Futuristic Image". Billboard. Archived from the original on September 30, 2018. Retrieved October 1, 2018.
2. Wass, Mike (August 22, 2018). "Poppy Teams Up With Diplo For Apocalyptic Bop 'Time Is Up'". Idolator. Retrieved October 1, 2018.
3. Hughes, Josiah (August 22, 2018). "Poppy Shares New Diplo Collaboration "Time Is Up"". Exclaim!. Archived from the original on December 3, 2018. Retrieved December 2, 2018.
4. Kim, Michelle (August 22, 2018). "Poppy and Diplo Team Up for New Song 'Time Is Up': Listen". Pitchfork. Archived from the original on March 21, 2020. Retrieved October 1, 2018.
5. Evans, Steph (August 23, 2018). "Poppy releases Diplo-produced 'Time Is Up'". Dancing Astronaut. Archived from the original on August 23, 2018. Retrieved October 1, 2018.
6. Nied, Mike (September 11, 2018). "Poppy Graces 'James Corden' With A Performance Of 'Time Is Up'". Idolator. Retrieved October 1, 2018.
7. Sawyer, Jonathan (August 24, 2018). "Poppy & Diplo Connect on New Track 'Time Is Up'". Highsnobiety. Retrieved October 1, 2018.
8. "Time Is Up (feat. Diplo) – Single by Poppy on Apple Mus". Apple Music. Archived from the original on September 30, 2018. Retrieved September 10, 2018.
9. "Poppy - "Time Is Up" Die-Cut Picture Disc – Mad Decent Official Store". Archived from the original on October 16, 2018. Retrieved October 15, 2018.