The album tells the story of an investigation surrounding the death of a man named Adam who was murdered in his Harlem loft apartment. During a recent interview in regards to the album's concept 88' stated:
The entire album is about the power of the punani, if you will. The album follows the story line of my man Adam who passed away and basically how he died. It all started off with him catching a boner one morning, morning wood, and his life starts to spin out of control from there.[8]
The story is told instrumentally, while the featured artists help get the story across. 88' has described that his inspiration for the project derived from the thought, "What gives me pleasure?"
I thought, “What gives me pleasure?” So I thought, Polo clothes, blue label of course, give me pleasure, when I’m out coppin’. Making beats bring me pleasure. Money. I’m like, “Boom! I know what gives me pleasure! Pussy!” So as soon as that thought came into my head, I’m like, “Okay. I’m scrapping all the other beats I had made for my album so far, and I’m starting with this one. This is the first beat for my album.” And I just stayed on it.[9]
Aside from tracks, the album's investigative story is told through visual means, particularly DCN 27 News pieces that were distributed on multiple video-sharing sites. In the faux news bulletins, local news reporter Chip Adams interviews various artists who apparently knew Adam to a certain extent and provide their feedback on his death.[10]
The viral series includes cameos by Q-Tip, Consequence, Kid Cudi and Shitake Monkey.
I really didn’t approach him at all. Him and I, we’re best friends, so he’s kinda been there almost every step of the way. So just me playing him the album, he was diggin’ it a lot. He liked it a lot. He definitely brought something to the table as far as the story line is concerned. He actually helped me rewrite the story, trim the fat off the album and then he gave the story a brand new twist ending that was so genius.[8]
