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Tangle Teezer
Tangle Teezer is a British company that manufactures hair care products, most notably hairbrushes. It was founded by Shaun Pulfrey, a hairdresser, and its first product was launched in 2007. The first and signature product, a detangling hairbrush dubbed "The Original" eventually achieved cult popularity and received the Queen's Award for Innovation in 2012,[1] and International Trade in 2014,[2] as well as reaching the Sunday Times Fast Track 100 in 2013 and 2016.[3][4] HistoryTangle Teezer was founded by its inventor Shaun Pulfrey, who started his career as a hair colorist in 1978. He has worked at Pierre Alexandre, Toni&Guy, Nicky Clarke, and Richard Ward salons throughout his career.[citation needed] In 2003, Pulfrey began to research and develop his idea for a detangling hairbrush to create the world’s first professional detangling tool.[5][6] In 2005[citation needed] Pulfrey remortgaged his flat in Brixton, London for six months' worth of capital (£25,000) to finance the product launch.[6][7] In May 2005 Pulfrey published I Wanna Be Blonde, a book sharing his insider hair coloring tips.[8] Pulfrey appeared on Dragons’ Den in 2007. He pitched "The Original" detangling hairbrush to Peter Jones, Duncan Bannatyne, James Caan and Deborah Meaden. Pulfrey offered 15% of Tangle Teezer for £80,000 but was rejected. Jones labeled the brushes ‘hair-brained’, Caan said they were a ‘waste of time,’ and Bannatyne said he wanted to ‘pull [his] hair out.’ However, when the episode was aired, the Tangle Teezer website crashed due to public demand,[6][9] with 1,500 orders placed. In 2008, Boots began stocking the brushes, and by 2009 sales had reached £500,000.[10] In 2011, sales hit £2.2 million, further growing to £28.6 million in March 2016, having expanded into 70 international markets.[10] In July 2021, Pulfrey sold a majority stake in Tangle Teezer to Mayfair Equity Partners for approximately £70 million.[11] References
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