St. Erhard (officially typeset St. ERHARD) is a German craft brewery from the region of Bamberg in Bavaria. The beer positions itself as a luxury brand and is predominantly exported to Asia.[3]
Product
St. Erhard beer is brewed according to the Reinheitsgebot (German purity law) of 1516 and has an original gravity of 12.5 degrees Plato with an alcohol content of 5% by volume. The beer can mainly be found in the Indian market.[4]
Branding
The brand positions itself as a premium product.[1] Unlike most other beer brands St. Erhard comes in a clear glass bottle which has a label printed on the glass and a varnished UV protection.
Trademark
The brand name 'St. ERHARD' is an internationally registered trademark for beer and related products and services.[5]