Square Toiletries

Square Toiletries Ltd.

Company type	Private
Industry	Consumer goods
Founded	1994 (1994)
Headquarters	Mohakhali, Dhaka , Bangladesh
Key people	Anjan Chowdhury Pintu (MD)
Number of employees	5001-10,000
Website	squaretoiletries.com

Square Toiletries Ltd. is one of the largest Fast-moving consumer goods (FMCG) companies in Bangladesh and is a subsidiary of Square Group.[1] The company is marketing 20 brands in different segments like health and hygiene, oral care, hair care, fabric care etc. and producing more than 50 products.[2] Major brands of the company are Jui, Chaka, Senora, Supermom, Magic, Seplin, Kool, Meril Protective Care & Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.

History

Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.[2]

Specialties

Manufacturer of different cosmetic and toiletries product categories, cosmetic contract manufacturing and packaging, marketer of different cosmetic and toiletries product categories

Major brands

• Jui
• Meril
• Meril Baby
• Supermom
• Revive
• Chaka
• Chamak
• Senora
• Femina
• White Plus
• Magic
• Kool
• Xpel
• Spring
• Sepnil
• Zerocal
• Select Plus
• Shakti
• Rain Shower
• Maxclean

References

1. Parvez, Sohel (24 June 2014). "Square to launch baby diapers". The Daily Star. Retrieved 22 December 2017.
2. "::Trends::15th Anniversary Special". The Daily Star. Retrieved 22 December 2017.

Further reading

• "Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement). 8 (2 supplement 3). Euromoney Publications: 32–33. March 1997.
• "Indian non-tariff barriers impede exports". The New Nation. 25 November 2011. Archived from the original on 20 February 2016.
• "Square: the rise of a giant". The Daily Star. 6 January 2012.
• Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune.
• Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express. Dhaka.
• "Fake Cosmetics Flood City Market". The New Nation. 23 December 2014. Archived from the original on 20 February 2016.
• Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune (Op-ed).
• Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express. Dhaka. Archived from the original on 7 February 2016.
• Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star.
• Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid (eds.). Strategic Marketing Management in Asia. Emerald Group Publishing. pp. 190–204. ISBN 978-1-78635-746-5.

External links

• Official website