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Soma (company)
Soma is a company that designs water filtration systems.[1][2] It was founded by Mike Del Ponte, Ido Leffler, Rohan Oza, and Zach Allia in 2012.[3][4] HistoryDel Ponte received inspiration for Soma while hosting a dinner party.[2] He was too embarrassed to display his plastic water filter on the table. To compound his embarrassment, when he attempted to decant the water into a glass carafe, the lid flew off the pitcher, spilling water onto the floor.[2] While cleaning up the mess, aided by a dinner guest, Ido Leffler (the founder of Yes To, Inc), they hit on the idea to create a water filter.[2][5] The new company, Soma, launched a Kickstarter campaign in December 2012.[6] Within the first nine days they had raised over $100,000, which rose to $147,000 by the end of the campaign.[6] In July 2013, Soma announced a $3.7 million seed round of funding, from investors that included Baseline Ventures, Forerunner Ventures, Lerer Ventures, Collaborative Fund, Cowboy Ventures, Vast Ventures, Mindful Investors, and Tim Ferriss.[7] Soma opened ordering to the public on September 16, 2013.[8] In November 2017, Soma was acquired by Full Circle Home, a home goods and cleaning supply company.[9][10]  DescriptionThe Soma water filtration system consists of a glass carafe and a biodegradable water filter.[2] [3][11] The filters are delivered to customers via a subscription service every two months.[2][11] The filter was designed by David Beeman, who created the water formulas for Starbucks and Peet's Coffee.[11] Soma has also partnered with charity: water to donate clean drinking water to those in need through the sale of every filter.[12] ReceptionThe New York Times called Soma a "welcome change to the status quo" and Inc. Magazine named Soma one of the "most audacious companies of 2013."[1][2][13] References
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