Transmission towers and power lines in East Texas snow from the 2010 North American Blizzard
Snowmageddon, Snowpocalypse, and Snowzilla are portmanteaus of the word "snow" with "Armageddon", "Apocalypse", and "Godzilla" respectively. Snowmageddon and Snowpocalypse were used in the popular press in Canada during January 2009,[1] and was also used in January 2010 by The Guardian reporter Charlie Brooker to characterise the sensationalist reaction of television news to a period of snowfall across the UK.[2]The Washington Post, out of Washington, D.C., ran an online poll asking for reader feedback prior to the February 5–6, 2010 North American blizzard on February 4, 2010,[3] and several blogs, including the Washington Post's own blog, followed that up by using either "Snowmageddon" or "Snowpocalypse" before, during, and after the storm hit.[4]
The Washington Post also popularized the term "kaisersnoze" (see Keyser Söze) in response to the February snowstorms.[5]
During the evening preceding the first blizzard hitting Washington, D.C., most of the United States federal government closed, and press coverage continued to characterize the storm using either "Snowmageddon", "Snowpocalypse", or both.[6]
^Ibbotson, Heather (January 26, 2010). "Mild winter easy on city budget". Brantford Expositor. Archived from the original on March 19, 2012. Retrieved February 11, 2010. "At this time last year, we were referring to it as snowmageddon," Madden said.
^Brooker, Charlie (January 16, 2010). "Charlie Brooker's Screen burn". The Guardian. Retrieved February 11, 2010. As far as the 24-hour rolling networks were concerned, this wasn't a freak weather condition. This was war. Death from the skies. Earth versus the Ice Warriors. Snowmageddon.
^Gainor, Dan M. (February 10, 2010). "Washington's New Four-Letter Word: Snow". Fox News. Reuters. Archived from the original on July 31, 2021. Retrieved February 12, 2010. D.C. residents have turned to social media like Twitter and Facebook to vent their frustration with terms like "snOMG," "snowmageddon", "snowpocalypse", and "kaisersnoze".