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Snowboard Magazine
Snowboard Magazine is an independent snowboarding publication. It was founded in April 2004 by Mark Sullivan and Liz Sullivan in Hailey, Idaho.[1][2] Soon they were joined by Jeff Baker, Jeff Douglass, Aaron Draplin, Gary Hansen and Jason "J2" Rasmus. Most of the crew were previous employees and/or contracted employees of Snowboarder Magazine. Until 2007 Mark Sullivan was also the publisher.[2] The magazine was the first product-focused magazine in snowboarding, quickly set trends for competing titles to follow, and quickly became the third-largest snowboarding publication in the world. In 2011 Snowboard Magazine was sold to Storm Mountain Publishing, publishers of Freeskier Magazine, which is based in Boulder, Colorado.[3] In February 2016, the print edition of Snowboard Magazine ceased publication, going completely online.[1] References
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